Eosera's new OTC anti-itch ear product becomes fan favorite

FORT WORTH, Texas, Sept. 28, 2026 /PRNewswire/ -- A new product for itchy ears, eosera® EAR ITCH MD® +PLUS, is proving to be a favorite among eosera® customers. Developed to address itchy ears and inflammation, EAR ITCH MD® +PLUS contains 1% hydrocortisone, a key ingredient doctors recommend to help with itch and inflammation.

Available over-the-counter at nationwide retailers including Walmart, Meijer, Amazon.com, and eosera.com, eosera® EAR ITCH MD® +PLUS is seeing early success and consumer adoption.

"We're hearing from customers with skin issues like eczema, dermatitis, and psoriasis that EAR ITCH MD® +PLUS is something they've been waiting for," said eosera® CEO and Founder, Elyse Stoltz Dickerson. "And that excitement is driving shelf velocity, something our retail partners are paying attention to. We're having discussions about expanding store counts and introducing this great product to additional retailers in the coming months."

In addition to maximum-strength 1% hydrocortisone, eosera® EAR ITCH MD® +PLUS also contains aloe, colloidal oatmeal, and turmeric, all ingredients that help provide soothing relief for itchy skin. The ergonomic spray bottle makes it easy to evenly coat the ear canal.

"The skin lining the ear canal is thin and easily irritated, so patients with eczema, dermatitis, or seasonal allergies often deal with itchy ears that nothing seems to touch," said Robin Carson, Au.D., CCC-A at Carson Hearing Care in Fort Worth, TX. "Hydrocortisone is a well-established option for itch and inflammation, and colloidal oatmeal has been used on irritated skin for generations. Itchy ears are far more common than people realize, and having a formulation designed specifically for the ear canal, rather than a cream meant for elsewhere on the body, is what makes this category worth paying attention to."

This latest launch rounds out an expanding product line from the Texas-based ear care company. At their Fort Worth headquarters, eosera® also develops products that address earwax impaction, painful earaches, and dry ears caused by perimenopause or allergies. They've also recently released a line of ear wellness supplements and innovative swabs for cleaning.

"It's been a big year for us at eosera®, and nothing makes me more excited than to see our customers happy," Dickerson said. "Providing relief for ears is what we're all about, and I can't wait to see eosera® EAR ITCH MD® +PLUS on the shelf in even more retailers very soon."

For more information about eosera® EAR ITCH MD® +PLUS, visit the eosera® website.

About eosera®  

Founded in 2015,  eosera® is a founder-led, WBENC-certified woman-owned small business and the original purpose-built ear care brand. The company develops innovative solutions for ear wax, ear itch, ear pain and other common health concerns. Proudly manufactured in Fort Worth, Texas, its products are available nationwide at major retailers and online. Purchases support the eosera® Foundation, dedicated to healthy ears and empowered futures. For more information, visit eosera.com.  

SOURCE Eosera