Eric Holmen Appointed Silverpop's Senior Vice President of Marketing

ATLANTA, March 1, 2011 /PRNewswire/ -- Silverpop®, the only provider of a scalable, integrated email marketing and marketing automation platform, today announces it has hired Eric Holmen to lead its marketing efforts.  Holmen comes to Silverpop from The Marketing Arm, an Omnicom company, where he served as senior vice president of its wireless division.

Holmen is a 20-year marketing veteran, having also served as President of mobile marketing firm SmartReply, where he grew revenue by more than 800 percent in seven years. Holmen has co-authored three books focused on mobile marketing and frequently speaks about the future of technology for marketers.

"Eric Holmen brings deep experience and a powerful vision to Silverpop. He has a relentless energy and deep experience that will help Silverpop and its customers achieve new levels of marketing success," said Bill Nussey, CEO of Silverpop.  "Eric is both a strong strategic thinker and a battle-tested leader. He will play a key role as Silverpop continues its aggressive growth and expansion."

Before joining SmartReply, Holmen served in various marketing leadership roles in agency, entrepreneurial, and corporate settings, including Catalina Marketing and Sears.  He earned a bachelor's degree in management from the University of Redlands and an advanced certificate from Massachusetts Institute of Technology on Innovation and Strategy.  He has been awarded four patents for marketing and technology process.

"Silverpop is in an exciting moment when the superiority of the product is aligned with the demands of an enormous growth market," Holmen said. "Silverpop's unique position as the only marketing automation company with a time-tested integrated email platform is the reason the company and its clients will continue to win."

About Silverpop

Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop's industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns-improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit us at silverpop.com.

SOURCE Silverpop