Ericom Selects Insightera to Optimize its Conversion Funnel with Customer-centric, Personalized Interactions

SAN MATEO, Calif., Oct. 21, 2013 /PRNewswire/ -- Insightera, provider of the leading real-time B2B targeting and personalization platform, announced today that Ericom has selected Insightera to leverage it's big data predictive analytics to create a personalized, customer-centric approach and optimize its conversion funnel for potential customers in more than 45 countries.

Ericom, a global leader in application access and desktop virtualization solutions with a worldwide customer base, is aiming to increase their qualified lead generation and engage their diverse audience with a more meaningful and personalized experience, making each interaction count.

Insightera's platform identifies Ericom's onsite prospects based on behavior and verticals, and presents optimized content recommendations to prospects in real-time based on behavior, firmographics and predictive analytics. The result is more relevant content for prospects, higher engagement rates and a boost in qualified lead generation.

"When inbound prospects visit our online channel, every interaction matters," said Ilan Paretsky, Ericom's Vice President of Marketing. "Insightera's real-time technology identifies prospect intent and potential based on behavior or vertical and automatically creates a personalized experience by utilizing our existing case studies and videos to optimize our conversion funnel. Over 25% of prospects engaged by Insightera have turned into leads."

About Insightera
Insightera is the first learning B2B personalization software. Insightera helps marketers monetize their big data and capitalize on their existing assets by personalizing onsite experience based on real-time discovery of prospects' industry, location and digital journey. By utilizing big data and predictive analytics, Insightera continuously improves ROI, auto-tuning campaigns and adjusts content accordingly to both known and anonymous prospects. Insightera's software works with any CMS, using any content, requiring zero IT. Insightera was founded in 2009 and is headquartered out of Palo Alto, CA with an R&D Center in Tel Aviv, Israel. Visit Insightera at http://www.insightera.com and join the conversation on LinkedIn at http://www.linkedin.com/company/insightera.

About Ericom
Ericom Software is a leading global provider of Application Access and Virtualization Solutions. Since 1993, Ericom has been helping users access enterprise mission-critical applications running on a broad range of Microsoft^® Windows^® Terminal Servers, Virtual Desktops, legacy hosts and other systems. With offices in the US, UK, EMEA, India and China, Ericom also has an extensive worldwide network of distributors and partners. It has an expanding customer base of more than 30 thousand strong, with over 7 million installations. For more information about Ericom and its products, please visit: http://www.ericom.com

SOURCE Insightera