Ernesta Opens Mill Valley Showroom, Bringing Custom-Size Rugs to Marin County

The brand's latest retail space marks its first Northern California location, bringing brick-and-mortar presence to the Bay Area

NEW YORK, Oct. 7, 2026 /PRNewswire/ -- Ernesta, the leading retailer of custom-sized rugs, announces the opening of its second California showroom in Mill Valley, serving the Bay Area and Northern CA. Located in Strawberry Village, the new showroom brings Ernesta's personalized design experience to Marin County, a renowned design enclave just north of San Francisco, giving homeowners and design professionals a dedicated space to explore the brand's assortment of custom-sized rugs in person.

The Mill Valley showroom reflects Ernesta's continued investment in supporting thriving design communities, providing a dedicated space where customers and designers can experience the brand's assortment of custom-sized rugs firsthand, speak with local design experts, and get personalized guidance to complete their projects. The showroom also gives customers access to Ernesta's high-touch customization options, including stair runners, hallway runners, and cutouts, and serves as a local hub for the brand's growing installation services, offering white-glove delivery and expert installation.

"Northern California has always stood out to us as a region where design is taken seriously. People here care deeply about craftsmanship and getting the details right, which makes it a natural fit for what Ernesta does," said Jennifer Parker, Chief Sales Officer at Ernesta. "Mill Valley in particular gives us a natural place in a community that is deeply connected to the Bay Area design world, from local architects to the broader creative community that calls Marin home. This showroom builds on the momentum we've seen since opening in Santa Monica, and it's an important next step as we continue to expand our presence on the West Coast."

Founded in 2022, Ernesta has quickly become known for designer-quality custom rugs with to-the-inch sizing delivered in as little as two weeks. With the opening of Mill Valley, the brand now operates 13 showrooms nationwide, including two in California, underscoring a deliberate, market-by-market approach to growth built around hands-on design support. The expansion comes as Ernesta continues to broaden its product offering, most recently through the Earth Tones Collection, focused on warm, foundational hues in high-quality natural fibers, and the Modern Geometry Collection, which uses texture to create pattern and depth.

Ernesta Mill Valley is located at 800 Redwood Hwy Frontage Road, Suite 703, and is now open Monday - Saturday 10:00 am to 6:00 pm and Sunday 11:00 am to 5:00 pm. For more information about the showroom and its offerings, visit https://www.ernestarugs.com/locations/mill-valley.

About Ernesta
Ernesta is America's largest retailer of custom-sized, designer-quality rugs. The company enables interior designers and homeowners to create beautifully tailored rugs in virtually any size, delivered in weeks rather than months. By combining premium materials, transparent pricing, personalized design guidance, and a seamless omnichannel shopping experience, Ernesta is transforming the purchasing process for one of the most important design elements in the home. Recognized by Good Housekeeping as a 2025 Home Renovation Awards winner, Ernesta is setting a new standard in home design.

SOURCE Ernesta