Erno Laszlo offers Pure Flow and Pure Oxygen Treatments at The Institute

NEW YORK, Sept. 8, 2014 /PRNewswire/ -- For the next two months, Erno Laszlo is proud to offer two cutting-edge treatments at The Institute that go beyond skin-deep—harnessing the body's natural healing and reviving energy-boosting functions to drive age-defying results on skin. Already a landmark for anti-aging therapies that treat skin at the cellular level, The Institute now partners with wellness innovator Pure Flow to introduce a fully holistic approach, one that gets to the most elemental sources of skin's health.

Enhancing circulation and metabolism to defy the effects of lifestyle on your skin

Low energy—whether from jet lag, poor sleep or an unbalanced lifestyle—can have lasting impact on your skin. As the body is forced to draw more energy from the cells throughout the day, free radicals—a key culprit in accelerated aging—is released. By increasing circulation and the flow of oxygen throughout the body, the two treatments neutralize those free radicals, boosting metabolism, cell renewal and other healing functions.

Specialized equipment for the two therapies trigger the body's internal defense mechanisms, to detox, ease jet lag, improve sleep patterns and increase energy:

• Pure Flow works on the principle of "counter-pulsation:" small cuffs worn on your legs literally pulse in sync with your heartbeat, helping oxygen-rich blood flow more easily through the body.
• Pure Oxygen uses a custom-designed hyperbaric chamber, which helps the body more easily absorb oxygen—up to 4x more—that stimulates stem cells and energy levels.

Not only a body therapy, a relaxation therapy—part of a total anti-aging ritual

Although powerful, the treatments are also a soothing, renewing experience. While inside, the body is more active, outside it is enjoying stillness and the ultra-comforting environment for which The Institute is famous. What's more, the therapies are customized for the client's individual needs, and offered in tandem with Erno Laszlo signature facials, for a comprehensive anti-aging ritual.

Pure Flow and Pure Oxygen are available at The Institute through October 2014. Both are offered at a discounted rate for Institute members, or as stand-alone treatments for non-members. For a personal skin-needs consultation and complete treatment menus, please visit The Institute at 382 West Broadway in SoHo, or call 212.300.4111 for an appointment.

For more information on Pure Flow treatments and benefits, visit PureFlowConcept.com

About Us Founded by Hungarian visionary Dr. Erno Laszlo in 1936, The Institute in New York became famous for its pioneering personalized skin treatments and celebrity clientele. After decades of customizing treatments for its clients, Erno Laszlo is a recognized expert in developing and testing products that get directly to the heart of skin's challenges—aging, environmental threats and stressful lifestyle. Today, the brand continues to drive innovation in skin care with the reopening of The Institute in New York's SoHo neighborhood.

SOURCE Erno Laszlo