SAN FRANCISCO, May 17, 2016 /PRNewswire/ -- Esurance today launched a new slate of media spots featuring Buster Posey, the three-time World Series Champion, All-Star catcher and Esurance brand ambassador. This launch signifies another step forward in a multi-year partnership with Major League Baseball, now in its second season.
"We're excited to continue working with Esurance to give MLB fans around the country new opportunities to voice their fandom and celebrate their favorite teams and moments throughout the season," said Noah Garden, MLB Executive Vice President, Business.
New Creative Featuring Buster Posey
Expanding upon last year's advertising activities with Posey, this baseball season he will appear in two television commercials, social media videos, and digital display advertising for Esurance. The creative is an extension of the new Esurance advertising campaign "Smart People Get Esurance," which is part of the brand platform "Insurance for the Modern World."
The commercials, titled "New Digs" and "Chicken Strips," provide a comedic take on the "smart choices" Posey makes in order to save money —from doing his personal laundry in the locker room to hoarding skybox chicken strips — showcasing how Esurance helps people make smart choices when it comes to insurance. On May 23, a 30-second and two 15-second commercials will be rolling out on television nationwide. They'll also appear on Esurance and MLB social and digital channels throughout the season.
"I really enjoy working with the Esurance team. For the second year running, they've been great partners, with a product I trust for my family," said Posey.
In conjunction with the commercials, Esurance will post three social media videos in a "What would Buster do?" series. The short videos, designed to engage viewers in a fun, entertaining way, feature Posey in comedic situations demonstrating things he wouldn't do when up to bat. In addition to the videos, Posey will have a starring role in digital display advertising and related Esurance landing pages.
"Extending the 'Smart People Get Esurance' campaign into our MLB partnership carries the convention of showing a not-so-smart way to save money taken to an amusing extreme, while also appealing to baseball fans with superstar Buster Posey," said Alan Gellman, Esurance Chief Marketing Officer.
Esurance MLB All-Star Game Ballot and All-Star Week
As title sponsor of the all-digital Esurance MLB All-Star Game Ballot for the second year in a row, Esurance is using modern technology to help fans save time and make smart choices on MLB All-Star Game picks. When fans vote on their favorite #ASGWorthy players, they'll simultaneously be entered for a chance to win a once-in-a-lifetime opportunity. Eighteen lucky fans (plus their guests) will win a VIP All-Star Week experience in San Diego.
The grand prize includes:
- Two tickets to the 2016 MLB All-Star Game presented by MasterCard
- Round-trip airfare and lodging
- Tickets for MLB All-Star Week events (including the T-Mobile Home Run Derby, MLB All-Star FanFest, the SiriusXM All-Star Futures Game, and more)
- An MLB All-Star Game jersey
During MLB All-Star Week, Esurance will engage attendees through fun, interactive activities at FanFest and the Pepsi All-Star Week Block Party. And stay tuned for a special announcement that'll include celebrity guest appearances on Sunday, July 10 at the San Diego Convention Center.
"Last year, we proved that Esurance and Major League Baseball are the perfect team, securing record-breaking numbers for the new, all-digital Esurance All-Star Ballot. In the second year of our partnership, fans are going to see an even greater focus on helping MLB fans connect with their favorite teams and players in new, exciting, and smart ways," said Gellman.
Buster Posey is represented by CAA Sports.
*NO PURCHASE NECESSARY. Sweepstakes ends at 11:59 p.m. Eastern Time on 6/30/16. Open to legal residents of any one (1) of the fifty (50) United States or the District of Columbia who are at least 18 years of age and legal age of majority at the time of entry. Odds of winning depend on the number of eligible entries received. Total prize ARV: $103,248.00. Void where prohibited. See Official Rules for complete details. Sponsor: Esurance Insurance Services, Inc., 650 Davis Street, San Francisco, CA 94111.
Esurance, insurance for the modern world®, provides auto, homeowners, motorcycle, and renters insurance direct to consumers online, over the phone, and through select agents. With an easy-to-use mobile app, helpful online tools like photo claims and Coverage Counselor®, and knowledgeable experts available around the clock, Esurance is the smart choice for today's web-savvy consumer. And as a member of the Allstate family with an A+ rating from A.M. Best, Esurance offers auto and home insurance anytime, anywhere, with service just a click, call, or tap away. For more information, visit esurance.com or call 1-800-ESURANCE (1-800-378-7262).
About Major League Baseball
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Major League Baseball is the best-attended sport in North America, and since 2004, MLB has enjoyed its best-attended seasons in the history of the game, with each regular season eclipsing the 73 million mark. Now led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport's larger role in society and permeating every facet of baseball's business, marketing and community relations endeavors. With the continued success of MLB Advanced Media and MLB Network, MLB continues to find innovative ways for its fans to enjoy America's National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.
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