Esurance Launches Second Annual Campaign To Support Crisis Intervention For LGBTQ Youth

SAN FRANCISCO, June 19, 2012 /PRNewswire/ -- Esurance, the direct-to-consumer personal car insurance company, has kicked off its second annual charitable giving campaign on Facebook in support of The Trevor Project.

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In their second year as a National Corporate Partner, Esurance will raise awareness about Trevor's newest campaign called "NTL," text shorthand for "need to talk live." NTL is about making it easy to ask for and to offer help when messaging with a friend and immediate support is needed. With just three simple letters, a person can let a friend know that they need to talk live, and the friend knows to connect right away, face-to-face or on the phone.

The public can help support this potentially life-saving initiative by posting their Facebook profile picture to the NTL photo mosaic on Esurance's Facebook page until August 1, 2012. Esurance will donate $5 for every photo uploaded, up to $50,000.  The mosaic is shareable on Facebook, and a search tool enables visitors to look up their friends' photos. They can also hover over a photo to enlarge it and see unique messages from other supporters.

As a National Corporate Partner of the nation's leading provider of crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender and questioning (LGBTQ) youth, Esurance plays a critical role in providing the financial leadership needed to support the organization's life-saving and life-affirming resources.  

"The Trevor Project is so excited to welcome Esurance as a National Corporate Partner for the second year in a row," said Abbe Land, Executive Director and CEO. "We look forward to continuing our successful partnership with Esurance, encouraging people to text 'NTL' to a friend, family member or co-worker whenever they need to talk live."

"Esurance has long been an advocate for equality and inclusion, and we recognize the challenges faced by LGBTQ youth, which is why Esurance is proud to be a National Corporate Partner of The Trevor Project," said Esurance Vice President of Marketing Darren Howard. "It's our hope that our Facebook promotion, in support of NTL, will help raise more awareness for The Trevor Project and their life-saving, life-affirming programs for LGBTQ youth in crisis. At the same time, sharing "NTL" with a friend when you need to talk live is a message that transcends sexual orientation and encourages young people to have each other's backs in times of crisis."

Esurance will promote The Trevor Project charitable giving campaign at several Pride events across the country including: San Francisco Pride, Philadelphia Pride, and Chicago Pride, as well as at both Seattle Pride and Los Angeles Pride where The Trevor Project will be honored as Grand Marshal and Community Grand Marshal in each city.

In their inaugural year as a National Corporate Partner of The Trevor Project, Esurance was awarded a PR Newswire Earnie for the "Best Connection to Twitter, LinkedIn, or Facebook Audience" for their 2011 Facebook campaign raising awareness for LGBTQ youth in crisis.

About The Trevor Project:
The Trevor Project is the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender and questioning young people under 24. Every day, The Trevor Project saves young lives through its free and confidential lifeline, in-school workshops, educational materials, online resources and advocacy. Honored by the White House as a "Champion of Change," The Trevor Project is a leader and innovator in suicide prevention. Learn more at TheTrevorProject.org.

About Esurance®
Esurance provides auto insurance direct to consumers online, over the phone, and through select agents, including sister company, Answer Financial. With easy-to-use mobile apps, quick comparison quotes, and online repair monitoring, Esurance is insurance for the modern world™ and the smart choice for today's web-savvy consumer. As a member of the Allstate family with an A+ rating from A.M. Best, Esurance is a reliable choice for car insurance, offering anytime, anywhere service just a click, call, or tap away. For more information, visit www.esurance.com or call 1-800-ESURANCE (1-800-378-7262).

SOURCE Esurance