NORWALK, Conn., Aug. 16, 2011 /PRNewswire/ -- etouches today announced a new, strategic relationship with PR Newswire, the global leader of innovative marketing and communications solutions, allowing etouches to offer a suite of PR Newswire's web-based communications to event organizers, providing innovative ways to promote and market their events.
"We're thrilled to partner with such a reputable communications company," said Leonora Valvo, visionary and CEO of etouches. "From our viewpoint, we see that one of the big trends in the event industry is the rise in the need for event marketing. Organizers can no longer put on the same event and expect the same number of people to attend year over year. Event planners and organizers have realized that they need to compete for attendee mindshare and provide new value to attendees. We believe that the addition of PR Newswire's tools to our product portfolio allows our customers yet another way to innovate and provide the exceptional user experience that every event planner seeks and that etouches delivers."
The PR Newswire-powered products will extend etouches' event platform and allow event marketers and organizers to easily bolster search engine rankings and gain visibility for their event's speakers, exhibitors, and content program.
Through PR Newswire's iReach platform, which seamlessly integrates with etouches' platform, event organizers, marketers and exhibitors are able to disseminate important event-related information to over 1,000 web sites and social media sites, achieve higher search engine rankings, increase event awareness and drive traffic to the event website.
etouches serves a wide array of customers, including small and medium-sized not-for-profit organizations and independent event planners who use the etouches platform to deliver event services to their own clientele. In support of their recent growth initiative to help nonprofits more easily plan and manage events, etouches will also offer PR Newswire's web site engagement solution – an easy-to-use online content management tool designed to meet the specific needs of associations and nonprofits. Whether used to power an organization's main web site or used for ongoing initiatives or specific event promotion, PR Newswire's web engagement solution does not require any technical resources. The partnership between etouches and PR Newswire empowers organizations to effectively promote themselves as well as the events that they produce.
Karen Meyer, vice president of Strategic Channels for PR Newswire, commented, "PR Newswire understands the unique communications and marketing needs of event planners and the challenge to both capture new audiences, while also engaging and informing attendees and prospective participants or customers. Our content distribution and management tools, coupled with etouches' marketing solutions, allow event marketers and organizers to advance their objectives significantly, streamline event promotion, and more comprehensively reach audiences through multiple channels."
The new, etouches-branded iReach platform will be showcased at etouches' inaugural users' conference to be held August 16-17 at their new headquarter location in Norwalk, Connecticut.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
etouches is a US-based global software company that offers an on-demand suite of event software modules of the same name. etouches allows non-technical individuals a powerful web-based tool to allow you to plan, market, manage and better evaluate your events without any reliance on technical resources. The multilingual, multicurrency software offers budgeting, project management, scheduling, registration, badging, speaker/exhibitor/sponsor management, event websites, seating, surveying, email marketing, venue selection, booth purchasing, social networking and analytics. etouches serves a global customer base with an emphasis on serving nonprofits, associations, and educational institutions.