eTrigue Announces DemandCenter Seven Marketing Automation

SAN JOSE, Calif., May 2, 2017 /PRNewswire/ -- eTrigue® Corporation (www.eTrigue.com), the ease-of-use leader in cloud-based marketing automation, today released DemandCenter™ Seven, a significant enhancement to its award-winning marketing automation platform. DemandCenter is more personal, more productive and features extensively enhanced in-app navigation. DemandCenter makes it easy for smaller marketing teams of all experience levels to rapidly develop and deploy effective demand generation programs and drive more revenue.

Many organizations lack the resources to effectively leverage complicated and expensive marketing platforms offered by providers such as Eloqua and Marketo. eTrigue DemandCenter makes marketing automation effortless, with user-friendly drag-and-drop capabilities, simplified work-flows, simultaneous campaign views and instant access to the resources and assets needed to build, test and deploy sophisticated marketing campaigns quickly.

Marketers of all levels can develop successful marketing campaigns in a short time with eTrigue. DemandCenter Seven features a more efficient navigation model that increases productivity and is more personal to individual users. It features quick access to recently used assets, favorite reports and work-area persistence, along with in-application chat and contextual user assistance that guides marketers to successful program creation and management.

"eTrigue DemandCenter has been very easy to use, and lets us do a great deal at a low cost," said Stephanie Flores, Assistant Vice President of Marketing, Pacific Compensation Insurance. "The campaign builder is intuitive and makes it simple to build multi-step campaigns quickly. The updated interface lets me find the right work area quickly, without the infuriating layers of menus found in other platforms. eTrigue has done a superb job of streamlining the interface while keeping the intelligent workflow we're already comfortable with intact."

"DemandCenter Seven is a major enhancement to an excellent marketing product," said Matthew Marone, Marketing Systems Specialist at BLR Aerospace. "eTrigue DemandCenter Seven is super easy to use and has been a great value for us. It's definitely worth checking out. It's a great solution for marketers, especially smaller marketing teams who want to increase the number of leads and conversions."

"Marketing automation is underutilized, particularly among small and medium businesses due to complexity, cost and lack of internal resources." said Cindy Zhou, vice president and principal analyst at Constellation Research, Inc. "Solutions that are both feature-rich and easy to navigate are welcomed by marketers."

"We looked carefully at what makes marketers successful. Multi-step and multi-flow campaigns have often been too difficult for many marketers to put together. eTrigue DemandCenter makes it simpler and faster for marketers to quickly leverage the more advanced aspects of  marketing automation. eTrigue is the best value in full-featured marketing automation, especially for organizations with fewer resources," said Jim Meyer, Vice President and General Manager at eTrigue. "We've simplified workflow by structuring the on-screen tools logically, with everything easily available to the user. With DemandCenter, it's easy to create, deploy and benefit from campaigns at every level of complexity."

eTrigue DemandCenter is particularly effective for small marketing teams. It's intuitive, improves marketing performance and features a very quick time to operation and ROI. Marketers can immediately take full advantage of the platform's extensive capabilities.

• Anonymous and Known visitor tracking
• Drag-and-drop campaign creation
• Real-time engagement statistics in every campaign
• Campaigns and assets may be adjusted on-the-fly
• Extensive reporting and analytics
• Simplified prospect segmentation
• Granular time-based scheduling
• CRM integration or stand-alone
• Webinar event integration

Availability:

eTrigue DemandCenter Seven is available now. Pricing begins at $600 per month.

About eTrigue Corporation

eTrigue is a leading provider of marketing automation SaaS products that accelerate the way marketing and sales teams generate qualified leads and close sales. The DemandCenter marketing automation platform is consistently rated as easiest to use and helps marketers build more successful demand generation programs quickly. For more information please visit www.etrigue.com or call +1-800-858-8500 (+1.408.490.2900).

eTrigue, DemandCenter, Intelligent Demand Generation and Marketing Automation for the Rest of Us are trademarks or registered trademarks of eTrigue Corp.

Press Contact:

Tony Tissot
eTrigue Corporation
Email: [email protected]

SOURCE eTrigue Corporation