SAN JOSE, Calif., Aug. 16, 2016 /PRNewswire/ -- eTrigue® Corporation (www.eTrigue.com), the ease-of-use leader in cloud-based marketing automation, is among the first group of 34 US companies that have achieved compliance with the new EU-U.S. Privacy Shield Framework. The EU-U.S. Privacy Shield Framework was designed by the U.S. Department of Commerce and the European Commission to provide companies on both sides of the Atlantic with a mechanism to comply with EU data protection requirements when transferring personal data from the European Union to the United States in support of transatlantic commerce.
The United States Department of Commerce began accepting Privacy Shield applications on August 1st 2016. The names of the first group of organizations that have been deemed compliant with the Privacy Shield agreement were released on August 12th by the International Trade Administration, an office of the U.S. Commerce Department. eTrigue Corporation, Salesforce.com. Workday Inc. and Microsoft Corp. are among the first 34 companies listed on the Privacy Shield website as having been deemed compliant.
Certified companies must agree to comply with the agreement's data-protection rules and seven key principles:
- Accountability for Onward Transfer
- Data Integrity and Purpose Limitation
- Recourse, Enforcement and Liability
"We are pleased to be included in the first group of companies that have gained compliance with the EU-U.S. Privacy Shield Framework," said Jim Meyer, vice president and general manager at eTrigue. "The Privacy Shield Framework highlights the importance of data protection, and the value of trust in the use, protection, and stewardship of personal data. Obtaining the Privacy Shield certification demonstrates eTrigue's commitment to privacy and to the Privacy Shield principles and meeting international standards for security, privacy and compliance."
The US Department of Commerce Privacy Shield website is at https://www.privacyshield.gov
About eTrigue Corporation
eTrigue is a leading provider of marketing automation SaaS products that accelerate the way marketing and sales teams generate qualified leads and close sales. The DemandCenter marketing automation platform is consistently rated as easiest to use and helps marketers build more successful demand generation programs quickly. For more information please visit www.visitIQ.com or www.etrigue.com or call 1-800-858-8500.
eTrigue, DemandCenter, VisitIQ, SalesPro, Intelligent Demand Generation and Marketing Automation for the Rest of Us are trademarks or registered trademarks of eTrigue Corp. All other trademarks are recognized and remain the property of their respective owners.
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SOURCE eTrigue Corporation