Eucerin and Tia Mowry Announce a Call to Action for Those Living with Dry Skin and Eczema
Eucerin has partnered with actress Tia Mowry to kick-off the "Feel the Difference Challenge" to help dry skin sufferers find relief
WILTON, Conn., Nov. 4, 2016 /PRNewswire/ -- In support of dry skin conditions that so many people get from the changing of the seasons, Eucerin has partnered with actress Tia Mowry to release a brand new social media video campaign that invites people with Eczema and dry skin to take the "Feel the Difference Challenge."
The "Feel the Difference Challenge" is a program for those who suffer from dry skin and Eczema and are seeking an everyday moisturizing solution that's customized to their skin needs.
Mowry, who suffers from Eczema, was challenged to use Eucerin Eczema Relief Body Creme daily. She began the treatment five days prior to the video being filmed, and said she could already feel a difference in her skin. "I have been battling Eczema for five years, since the birth of my son. I find that stress, dry skin and diet can bring on Eczema flare-ups. When this happens, my number one priority is finding relief and preventing another flare-up in the future," says Mowry. "When Eucerin asked me to take the 'Feel the Difference Challenge,' I just couldn't say no. As most people who live with Eczema know, it's worth trying anything to find comfort."
Dr. Rosemarie Ingleton, Dermatologist, is also featured in the video and says, "Using a combination of Eczema Relief Body Creme and Eczema Relief Flare-up Treatment Creme allowed Tia's skin to stay moisturized. Since dry skin is a trigger for Eczema, applying the right crème daily can do wonders for Eczema-prone skin and help prevent flare-ups."
Eucerin Eczema Relief Body Creme is clinically proven to relieve and soothe dry, itchy, Eczema-prone skin and contains the following key ingredients:
- Colloidal oatmeal- protects and relieves dry, itchy, Eczema-prone skin
- Licochalcone- a natural Licorice Root extract unique to Eucerin, gently soothes skin
- Ceramide-3- strengthens the skin's moisture barrier to help lock-in moisture
Tia's "Feel the Difference" video is the first in a series of videos from Eucerin, which will document women with various skin conditions and challenges on their quest to find the right products.
For more information on Eucerin, visit www.EucerinUS.com, follow @EucerinUS on Twitter or visit Facebook.com/EucerinUS.
About Eucerin
Since 1900, Eucerin has made healthy-looking skin its mission. High-quality, clinically-proven formulations developed for sensitive skin are what has made Eucerin an essential part of everyday skin health for over 100 years and the brand dermatologists recommend most. Eucerin is committed to helping consumers put the health of their skin first everyday by providing skincare education and a line of proven products for cleansing, moisturizing, healing and protecting dry skin. For more information, visit www.EucerinUS.com.
About Beiersdorf AG
Eucerin is owned by Hamburg, Germany-based Beiersdorf AG, a leading manufacturer of branded consumer products for skin and beauty care, with over 125 years of experience in research and development, and a strong global presence. The company produces leading international brands such as NIVEA, NIVEA Men, Aquaphor, la prairie, Juvena, Labello, 8x4, Futuro, Florena, Hansaplast/Elastoplast and Tesa. For more information, visit www.beiersdorfusa.com.
Photo - http://photos.prnewswire.com/prnh/20161104/436242
Logo - http://photos.prnewswire.com/prnh/20161104/436241LOGO
Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/BeiersdorfAG-Eucerin.mp4
SOURCE Beiersdorf AG
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