Eucerin Launches New In-Shower Moisturizer for Sensitive Skin

Latest addition to Eucerin's portfolio of fragrance and irritant-free products conveniently soothes dry skin right in the shower

Nov 05, 2015, 12:57 ET from Beiersdorf AG

WILTON, Conn., Nov. 5, 2015 /PRNewswire/ -- Today, Eucerin, the trusted dermatologist, pediatrician and pharmacist-recommended skin care brand, introduced the latest innovation in its skin care portfolio: Eucerin In-Shower Moisturizer. The new moisturizer, which is applied in the shower, was created by leveraging the brand's more than 100 years of innovative skin science. Eucerin In-Shower Moisturizer provides fragrance and dye-free moisture and is ideal for daily use even by those with dry, sensitive skin. It offers a simple and convenient way to achieve healthy-looking skin.

"With all of the day's obligations, we know how busy life can get and it's often difficult to find time to take care of your skin," said Carole Rissmann, VP Marketing at Beiersdorf, Inc. "With the new fragrance-free Eucerin In-Shower Moisturizer, we're making it easier to achieve hydrated, healthy-looking skin, giving women, especially those with sensitive skin, the confidence to take on the day."

Eucerin In-Shower Moisturizer conveniently moisturizes and soothes dry skin in the shower leaving skin feeling softer, smoother and healthier looking after just one use, without a sticky feeling. With regular use, the mild formula, enriched with Pro-vitamin B5, is proven to significantly increase hydration and improve the condition of skin, helping to prevent dryness from returning. The new product, with a suggested retail price of $12.59 for 13.5 fl. oz. bottle, is available at food, drug and mass merchandisers nationwide and select online retailers.

By working closely with dermatologists and drawing on its extensive skincare expertise, Eucerin ensures reliable and highly effective product innovations – like Eucerin In-Shower Moisturizer – that adhere to the highest standards of dermatological science. By choosing proven, state-of-the-art ingredients and requiring clinical proof of performance, the Eucerin brand – backed by more than 100 years of Beiersdorf research – has become synonymous with exceptional product quality that combines efficacy with skin tolerability.

Those looking for more information about Eucerin In-Shower Moisturizer can visit, follow @EucerinUS on Twitter or visit

About Eucerin
Since 1900, Eucerin has made healthy skin its mission. High-quality, clinically-proven formulations developed for sensitive skin are what has made Eucerin an essential part of everyday skin health for over 100 years, and the brand dermatologists trust Eucerin is committed to providing the best skincare solutions for their consumers by providing a line of proven products that moisturize, heal and protect the skin. For more information, visit

About Beiersdorf Inc.
Beiersdorf Inc. is the North American affiliate of Beiersdorf AG, a leading global skincare company. A provider of innovative, high-quality skin care products, with over 130 years of experience in this market segment, Beiersdorf reported global sales of €6.3 billion in 2014. NIVEA, the world's No. 1 skin care brand*, is the cornerstone of the company's brand portfolio, which also includes brands such as Aquaphor, Eucerin, NIVEA Men and La Prairie.

* Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care and Hand Care; in retail value terms, 2013.

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SOURCE Beiersdorf AG