Euro RSCG Brings in Lars Cords as Head of German PR

DUSSELDORF, Germany, Dec. 2, 2011 /PRNewswire/ -- Lars-Christian Cords to become President of Euro RSCG ABC, Germany and concurrently take up the new position of Chief Campaign Officer at the Euro RSCG Germany agency group.

"Lars Cords is one of the most outstanding personalities in the PR business. During the last 14 years, he has proven time and again that he is capable of inspiring and advancing the industry. He has made significant contributions in developing one of the most successful market competitors both from a structural and content-related point of view, as well as generating impressive growth. I am very pleased we have been able to win him over to Euro RSCG. This gain is an important step in continuing to position our agency group for the future," according to Andreas Geyr, CEO Euro RSCG Europe.

In Lars Cords words, "My role at Euro RSCG is an exciting new challenge for me. I will find it very attractive to develop a modern campaigning approach for new market challenges within an international network of top creatives and online specialists. Another exciting perspective is the agency group's investment agenda for further strengthening its position, especially in the German market. I would like to continue Euro RSCG ABC executive board's successful activities in areas relating to corporate and brand PR. I likewise wish to invest into further areas such as public affairs, investor relations and strategic consulting."

As of May 1, 2012 Lars Cords will replace the present CEO of Euro RSCG ABC, Wolfgang Kreuter who will stay on with the company in a leading position.

Until then Lars Cords will remain CEO at fischerAppelt, relations. Having been with the agency group for 14 years, he has had a major impact on its growth as well as its structural and content-related development. During this period he was initially responsible as team leader in Hamburg, then as head of the Düsseldorf office followed by an intermediary period in Hamburg and finally four years in Berlin.

Lars Cords customer base has included Microsoft, BASF, Henkel, the German Federal Ministry of Food, Agriculture and Consumer Protection, the German Federal Ministry of Finance, the insurer CosmosDirekt and the Association of German Transport Companies. 

Following his studies as an economist, he was press officer and the campaign office head of the major 'You are Germany' ('Du bist Deutschland') media initiative for several years. 

Most recently in Berlin, he has had managerial responsibility for 50 employees. In the course of this year, he has won the PR Report Award and the German Award for Online Communication with the social media dialogue portal www.amflora.de for BASF. Over the years, his work has won him the German PR Award three times, the PR Report Award twice and two Social Effies golds.

In addition to the above, he has initiated industry networks and events – each with more than 1,000 participants – such as 'Side Leaps' or the 'Political Communication Open Day' in Berlin. In North-Rhine Westphalia he started 'Page One' – a first-time event cooperation with the Society of Public Relations Agencies (GPRA) and the Federal Association of German press officers (BdP) which was still in its infancy.

Lars Cords is 42 years old and married.

Euro RSCG ABC is part of Euro RSCG Worldwide PR. In Germany the agency is represented in Dusseldorf and Hamburg. Euro RSCG ABC offers a broad range of strategic communication and correlated operative services: Corporate Communications, Change Communication, Brand PR, Health Communication, Public Campaigning and Crisis Communication. 

Euro RSCG Worldwide is one of the world's leading agencies for integrated brand communication and is represented in 75 countries through 233 offices. More than 12,000 employees work toward the communication of companies, organisations and consumer brands.

In case of queries, please contact:
Andreas Geyr
Chief Executive Officer Europe
Euro RSCG Worldwide
T: + 49 2119916-303
E: [email protected]

SOURCE Euro RSCG Worldwide