Euro RSCG Worldwide PR Begins the Year With Impressive Showing in Bulldog, PR News and PRSA Awards

The Agency, Known as @erwwpr, Won Numerous Prizes for Achievements in the Digital/Social and CSR Arenas

Feb 01, 2012, 09:00 ET from Euro RSCG Worldwide

NEW YORK, Feb. 1, 2012 /PRNewswire/ -- The team at @erwwpr recently learned that it won four prizes in the prestigious 2011 Bulldog Digital/Social PR Awards for Excellence in Online Communications. These wins come shortly after @erwwpr was named to the CSR A-List in the PR News CSR Awards, as well as achieving finalist status in several categories (winners will be announced in April). And then, most recently, @erwwpr walked away with 14 wins at the PRSA Renaissance Awards, the most of any participating agency.

These latest honors recognize client and cause work that touches on many of the group's strengths, including its strategic deployment of social for all its clients, its melding of cause marketing with other sectors and its abiding command of all aspects of consumer and business-to-business marketing.

"This welcome news attests, first and foremost, that we are what we say: social at the core," said Lisa Rosenberg, president, Euro RSCG Worldwide, North America. "And these wins also speak to the deep expertise we bring to consumer, cause and business-to-business marketing—the first two are areas for which we have a strong and abiding commitment and passion; the latter is an arena we are currently focused on building to even greater strength."

These are the agency's winning entries in the latest Bulldog Digital/Social PR Awards:

  • Gold, Best Use of Digital/Social in a Public Affairs/Awareness Campaign, for Campaign Money Watch
  • Gold, Best Use of Digital/Social for a Consumer Technology Campaign, for Sears Blue Blogger Crew—Consumer Electronics
  • Silver, Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign, for KmartGamer
  • Bronze, Best Use of Digital/Social in a Public Affairs/Awareness Campaign, for The French Will Never Forget 9/11

These are the agency's results thus far in this year's PR News CSR Awards:

  • CSR A-List, Euro RSCG Worldwide PR
  • Finalist, CSR on a Shoestring, for The French Will Never Forget
  • Finalist, Social Good, for Urban Zen Foundation
  • Finalist, Video Initiative, for Sears Heroes at Home

Highlights of the agency's wins in the 2012 PRSA Renaissance Awards include Katie McSorley, @erwwpr president, Middle Atlantic, being named to the Renaissance Hall of Fame, plus multiple awards for "Pittsburgh Wants One Young World," the agency's triumphant bid for the city to host the global youth-leadership summit One Young World. To see the entire list of its 14 PRSA Renaissance Awards, visit the agency's website.

The latest awards triumphs build on momentum achieved in the last 18 months: During that time, @erwwpr has become one of the most awarded agencies of its size in the country, and it continues to set the awards standard on several fronts, with client work that's social and socially relevant. Additionally, the agency has grown its client portfolio across several sectors, including most recently being named AOR for global beauty company Coty Inc. @erwwpr has been tasked with heading up Coty Inc.'s corporate communications business, focusing on strategic messaging—specifically media outreach and global message development.

"We at @erwwpr live in the social, and we've long known that our clients' stories must be told in 140 characters or less," said Marian Salzman, CEO, Euro RSCG Worldwide PR, North America. "Our approach to this new reality has been a lot of big thinking about the big picture—and that approach has helped our brands grow to new heights. These honors, particularly the Bulldog Digital/Social Awards, are another point of proof that we're getting it right."

The Bulldog Digital/Social PR Awards are the most esteemed honors in online and social media PR—and have the distinction of being judged exclusively by working journalists. The PR News CSR Awards shine the spotlight on the people, organizations and initiatives driving CSR success. The PRSA Renaissance Awards recognize the Pittsburgh region's top public relations professionals.

About Euro RSCG Worldwide PR

We call ourselves @erwwpr; we're the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we've seen rapid growth in the last two years and stacked up a huge trophy chest (our CEO is PRWeek's PR Professional of the Year 2011 and our head of strategic planning is on PRWeek's "40 Under 40"), including awards for #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation), Ford's Warriors in Pink (#welovecause) and Urban Zen and Mary J. Blige (#celebritiesmakenews). We're grounded in media, strategy, client service, trendspotting and community to ensure we message in straight talk and real time.

Lisa Gruber


SOURCE Euro RSCG Worldwide