NEW YORK, April 5, 2012 /PRNewswire/ -- Euro RSCG Worldwide PR, the public relations arm of global communications giant Euro RSCG Worldwide, today announced three clients it has added to its roster over the past several weeks. Most recently tapped as the first global public relations agency of record for Coty Inc., @erwwpr, as the agency is known, has also begun account work for Miami Ad School, Paperless Post and author Julie Zeilinger.
Miami Ad School offers two-year education programs that prepare students for the "real world" of advertising, plus 12-week boot camps for account and communication planning. @erwwpr is helping the school launch its PRO program today. PRO caters to marketing professionals; its daylong seminars will begin at one of Miami Ad School's newest campuses, in Brooklyn's creative mecca, Dumbo, and will later roll out to the school's 11 other locations worldwide.
For Paperless Post, @erwwpr is currently focused on assisting in the launch of a new designer collaboration. Paperless Post lets users send fine stationery over the Internet—offering, as the three-year-old company says, "the ease of email communication without sacrificing the beauty of well-designed stationery." The new designer will be announced at a later date.
Barnard College student Julie Zeilinger is founder and editor of the FBomb, a feminist blog and community for teens and young adults. She has been recognized by national publications for her blogging and her insights, especially on the new generation of feminism, and the Daily Beast recently named her one of the "150 Women Who Shake the World," alongside Hillary Clinton, Angelina Jolie and Oprah. Zeilinger's book A Little F'd Up: Why Feminism Is Not a Dirty Word will debut next month, and @erwwpr is undertaking all media relations efforts surrounding the launch.
"Each of these clients is so exciting to us because we share their love of pushing the envelope (no pun intended for Paperless Post) and the ways they set a new standard in creativity and embrace new technologies," said Lisa Rosenberg, president of @erwwpr. "We're honored to have been chosen by them, and we are eager to put our expertise in media placement, social media, strategy and trend forecasting, among many other strengths, to great effect."
Additional recent wins for @erwwpr include DieHard and a project for StamfordLights (Conn.), as well as four confidential assignments to its global healthcare team.
For more information about @erwwpr, please visit eurorscgpr.com.
About Euro RSCG Worldwide PR
We call ourselves @erwwpr; we're the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we've seen rapid growth in the last two years and stacked up a huge trophy chest (our CEO was PRWeek's PR Professional of the Year 2011 and our head of strategic planning is on PRWeek's "40 Under 40"), including awards for #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation), Ford's Warriors in Pink (#welovecause) and Urban Zen and Mary J. Blige (#celebritiesmakenews). We're grounded in media, strategy, client service, trendspotting and community to ensure we message in straight talk and real time.
Global Communications Manager
Euro RSCG Worldwide
T +1 212-886-2018
SOURCE Euro RSCG Worldwide