NEW YORK, Jan. 5, 2012 /PRNewswire/ -- Euro RSCG Worldwide PR, North America (@erwwpr), announces the appointment of Dalton Dorne as chief marketing officer, effective today. Dorne will report to the agency's president, Lisa Rosenberg, for North America marketing and new business and will become a member of the U.S. Executive Committee that Rosenberg leads; she will also serve as chief of staff to @erwwpr CEO Marian Salzman and report to her as director of network relations and for global business (including work with the global Euro RSCG Life network), in addition to helping to lead PR initiatives.
The move, which comes during a period of significant momentum for @erwwpr, is part of the agency's strategic global growth plans. In December, @erwwpr was tapped as the first global public relations agency of record for Coty Inc., one of the world's leading beauty companies.
Dorne has been part of the Euro RSCG Worldwide network for more than four years in Asia, most recently serving as the regional marketing director for Euro RSCG Asia Pacific, based in Singapore. American-born and a graduate of Elon University in North Carolina, Dorne spent more than a decade in China in roles at Ogilvy and China Central Television (CCTV), and she is a fluent Mandarin speaker.
"Dalton is a social-media-savvy marketer who is passionate and ambitious," said Salzman. "I've seen what she can do in Asia and on a global level, and I've had the luxury of partnering with her on our fabulous award-winning internal communications program #royaltwedding. I know she is going to add a lot of value to our business. Dalton's depth of expertise in key growth markets such as China is enviable, and I know she will help us deliver on our plans in the Americas and beyond."
Among Dorne's initial assignments will be launching the ERWW PR Marketing Council, which will bring at least one award-winning innovation to the marketplace each year; in 2011, @erwwpr's The Sisterhood, a youth-focused SoMe marketing laboratory, won a Silver Bulldog for PR Innovation of the Year and was a PRWeek finalist in the same category.
In fact, the agency has been receiving widespread industry recognition through diverse awards competitions, becoming one of the most highly honored of its size in the U.S. It has received dozens of recent honors for client stewardship for pharmaceutical, community awareness and cause-related campaigns, for multicultural and B2B programs, and for bringing to life the philosophy "local is the new global" through many of them. In addition, many @erwwpr staff have been recognized, from PR News PR People's PR Professional of the Year to PRWeek's "40 Under 40" to PR News' "15-to-Watch" list, among others. The agency has also won AOR status and competitive pitches in the past 12 months for numerous clients in various sectors.
"I'm incredibly excited to be joining Marian and Lisa and their award-winning team," said Dorne. "As a marketer, you look for opportunities to work with a group that's open to innovation and not afraid of change, but rather they're creating it. That's exactly the caliber of talent that I'm joining, and I can't wait to get started."
About Euro RSCG Worldwide PR
We call ourselves @erwwpr; we're the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we've seen 25 percent growth in the last two years and become one of the most-awarded PR agencies of our size for work including #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation) and Ford's Warriors in Pink (#welovecause). We're grounded in media, strategy, client service and community to ensure that we message in straight talk and real time. For more information: eurorscgpr.com.
Assistant Account Executive
SOURCE Euro RSCG Worldwide