NEW YORK, March 1, 2018 /PRNewswire/ -- Now more than ever women are inspired to be bold, speak out and demand what they deserve. European Wax Center (EWC), the brand that champions women and believes in their right to feel unapologetically confident, has released the next iteration of their "Revealing You" campaign, this time with more risks and resolve than ever before.
The 2018 campaign from EWC's creative agency, Pereira & O'Dell New York (POD), highlights strong, fun-loving and powerful women both in front of and behind the camera to create an engaging and inspiring narrative for all women. To bring the campaign to life, EWC retained the talented, visionary director-photographer Diana Kunst, who has worked with brands including Calypso, Gucci, Louis Vuitton and Avon. Shot over a week in Rome, Kunst was able to capture the playful, yet bold women radiating their sense of empowerment as they fully embraced their European adventure. "My inspiration was and always is, life. When I have to re-create a moment, I take all my experience and I drop it in front of the camera," said Kunst. "I think I have to say something to the world, to do beautiful things with strong women and let people see we are strong enough to make it happen." It all started with a few simple questions: What happens when women feel confident and empower each other? Where do they go? What adventures do they have together? The answers and adventure unfold as the group of women explore Rome on Vespas, captain speedboats along the Italian coast, fly high over picturesque vineyards in hot air balloons, and more – ultimately using their confidence as their catalyst for adventure.
"This campaign is a natural evolution for our brand. We are thrilled to continue our work with remarkable, diverse women to bring EWC's message of 'unapologetic confidence' to life as is even more relevant today," said Sherry Baker, President, Marketing and Product Development. "The group of women featured fully represent the EWC woman – fearless, confident and REAL – embracing life's adventures together. The campaign celebrates inclusion and diversity, with women's joy and natural chemistry radiating off the screen. It is designed to inspire women to be whoever and whatever they want to be. So, as they walk in and strut out of every EWC, they are ready to take on life's adventures."
The media supporting elements feature edgy, high-fashion imagery in both still and video formats, depicting the three product collections of Strut 365™. The campaign will be supported by TV, streaming video, and audio channels as well as substantial digital elements including influencer programming, digital content partnerships and social media. Outside of broadcast and digital platforms, campaign elements will be featured within fashion publications such as Cosmopolitan's May 2018 "Start a Movement" print issue. When determining the right media channels, EWC and media agency, SwellShark, looked for partners with shared values of empowering women and championing their strength and individuality.
Today, EWC has over 650 centers open and more are in development for 2018. EWC's network has extended its footprint to 20 of the top 25 Designated Market Areas in the country. Their continuing rapid growth and progressive vision continues to position them as the key player in the beauty services space as well as in the hearts of millions of women who walk in and strut out each and every day across the U.S.
About European Wax Center
European Wax Center was founded by siblings David and Joshua Coba in 2004. The concept was simple: to bring the EWC unique waxing experience to women and men in a setting with a modern environment featuring crisp, clean lines, private waxing suites, and providing the most professionally trained waxing experts, with exceptional service. And the first wax is always complimentary (brows, underarms, bikini line for women, nose, ears and brows for men). Now, a luxurious waxing with proprietary products can be incorporated into everyone's beauty regimen. European Wax Center enables everyone to reveal beautiful skin, and today, European Wax Center is recognized as the fastest growing company in the beauty lifestyle services category. In just fourteen years, EWC has grown from four centers to almost 650 centers nationwide. For more information about EWC or to inquire about a franchise log onto waxcenter.com
Pereira & O'Dell (www.pereiraodell.com) is an award-winning advertising agency with offices in New York and San Francisco. The agency combines techniques from advertising, digital, design and PR to create innovative campaigns, programs, and products that are in sync with how consumers behave today. Pereira & O'Dell has been named by Fast Company as one of the "10 Most Innovative Companies in Advertising", and multiples times by Advertising Age as a "Standout Agency of the Year", Among the Pereira & O'Dell client roster are MINI, Coca-Cola, Realtor.com, General Mills, eBay, Timberland, Fox Sports, Adobe, Nat Geo, Memorial Sloan Kettering, the American Museum of Natural History, Fifth Third Bank and Ad Council.
About SwellShark
SwellShark is a New York-based, full-service independent media agency with a mission is to drive positive business results for our clients through brilliant strategy and a commitment to efficiency and unparalleled transparency. Clients include Applegate, European Wax Center, OKCupid, Clarks Shoes, Virgin Atlantic, Pete & Gerry's Organic Eggs, Nellie's Free Range Eggs, WellPet, and Sotheby's International Realty. Visit www.swellshark.com for more information.
SOURCE European Wax Center
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Share this article