Eva Loves New York & Company

NEW YORK, July 24, 2012 /PRNewswire/ -- New York & Company (NYSE: NWY) and Eva Jeanbart-Lorenzotti are thrilled to announce a new partnership with a debut of an exciting apparel and accessories collaboration.

(Photo: http://photos.prnewswire.com/prnh/20120724/NY44589 )

(Logo: http://photos.prnewswire.com/prnh/20110901/NY61649LOGO )

As the founder of luxury retail site VIVRE, Eva Jeanbart-Lorenzotti is a leading curator of global style. This fall, she will launch her internationally-inspired yet affordable limited-edition capsule collection for New York & Company. The exclusive luxury-influenced collection will be available online and in stores nationwide in October 2012.

Eva is renowned as a tastemaker and trendsetter in the fashion world, has been a mentor on Lifetime® television show "Project Accessory" and was hailed as one of the "ten most stylish women in fashion" by Vogue magazine.

With Eva's experiences from around the world and her timeless style, she was eager to collaborate with NY&C, using New York City as inspiration. "New York is my favorite city, my chosen home, my muse. Its color and movement provide endless excitement for me," says the designer. For her first collection, Eva channeled the city's magnetism and style to create stunning apparel and accessory designs. New York & Company is looking forward to offering its customers a global sense of dynamic personal style combined with the unique spirit of New York City.

Eva's collections for NY&C will include items ranging from statement bracelets, necklaces and handbags to embellished and sophisticated jackets, tops and pants. Eva's signature embellishment for the collaboration, the snake, is a major design element throughout the collection—seen on the logo, bracelet cuffs and closure details on clutches. Examples of her stand-out pieces include the faux-suede fringe bag with signature snake detail, and the chic, versatile, snake-print scarf.

Each piece will embody the distinctive worldly style, for which Eva is known, and the confidence and individualistic spirit that are New York City.

"I have lived all over the world, but I always call New York my home," says Eva. "I am constantly discovering new things, making me fall in love with the city all over again. I am so excited to collaborate with New York & Company—the fashion company that embodies the city's adventurous, energetic and eclectic spirit."

The collection will launch in October, with additional collections in November and December 2012. For more information please visit www.nyandcompany.com or email Marielle Gelber, Director of Public Relations at [email protected] or call 212-884-2000.

About New York & Company

New York & Company, Inc. is a leading specialty retailer of women's fashion apparel and accessories, and the modern wear-to-work destination for women, providing perfectly fitting pants and NY Style that is feminine, polished, on-trend and versatile—all at an amazing value. The Company's proprietary branded New York & Company® merchandise is sold exclusively through its national network of retail stores and eCommerce store at www.nyandcompany.com. The Company currently operates 537 retail stores in 43 states. Additionally, certain product, press release and SEC filing information concerning the Company are available at the Company's website: www.nyandcompany.com.

About Vivre

Vivre is a multimedia retail company that has consistently outperformed industry benchmarks by 200-300% since its inception in 2001. From its initial launch as the first editorial catalog magazine, Vivre has evolved to include a curated, full-price e-tail site with more than 2 million visitors each year; a dynamic email newsletter with a database of more than 350,000 active subscribers, as well as a Bahamas Boutique.

SOURCE New York & Company