NEW YORK, Jan. 30, 2014 /PRNewswire/ -- As the "big game" and the Olympics move to the forefront of consumer awareness, marketers are spending more to create campaigns tied to these events. With the costs to sponsor major events continuing to escalate, it is more important than ever that marketers not only understand, but be able to prove that these campaigns are delivering Return on Investment (ROI) and Return on Objective (ROO) for the organization.
For more details and to register: http://prn.to/BigGameROI
CommPRO and PR Newswire bring together a panel of experts for a free webinar, Measuring the Effectiveness of Sponsorship and Event Initiatives on Monday, February 3 at 2PM ET. Discussion points will include visual storytelling, integrating social media into your brand's marketing strategy, and extending the impact and longevity of an event campaign or sponsorship beyond the actual event. This roundtable discussion will feature:
- Michael Pranikoff, Global Director of Emerging Media, PR Newswire
- Zara Ingilizian, Consumer Products Executive
- Jack Neff, Editor at Large, Advertising Age
"The ad dollars spent around big events are increasing every year," says Pranikoff. "There is awareness and there is attention. Many of these events generate awareness for participating brands, but their ability to drive attention is not as well understood or capitalized on. Metrics have always been an important part of marketing success, and it is time we apply them to event marketing and sponsorships."
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