EverSmith Brands Launches EverSERVE to Connect and Support Veterans and First Responders

• Veterans Day launch establishes a cross-brand community for franchise owners and team members to exchange business strategies, share resources, and build relationships
• Approximately one in 10 franchise owners across the platform currently serves or has served in the military or emergency response professions
• Program expands on existing support, offering qualified veterans, active-duty service members, and first responders more than 20% off their initial franchise fee, with the opportunity to earn back up to 100% of that fee over time.

ORLANDO, Fla., Nov. 11, 2026 /PRNewswire/ -- EverSmith Brands , a commercial facility services franchise platform, is launching EverSERVE on Nov. 11 , establishing a community for franchise owners and team members who are military veterans, active-duty or reserve service members, or active or retired first responders. Launching on Veterans Day, the initiative will provide ongoing opportunities to exchange business strategies, build relationships, and collaborate across its seven brands.

Approximately one in 10 franchise owners across EverSmith Brands' network of 800 territories and more than 340 ownership groups currently serve or have previously served in the military or emergency response professions. As the platform works toward exceeding 1,200 territories within two years, EverSERVE builds on its existing support for veterans and first responders through a dedicated peer community of EverSmith & Brand Leadership, Franchise Owners who have served, and External resources ranging from Veterans in office or business leadership, International Franchise Association leaders, and strategic partners to assist with running, growing, and protecting the businesses franchisees are building.

"Veterans and first responders bring discipline, accountability, and the ability to lead under pressure to franchise ownership. Those qualities strengthen their teams, their businesses, and their customer service," said Justin Ghadery, CEO of EverSmith Brands and a U.S. Marine Corps veteran. "Supporting their transition to franchise ownership is both a privilege and a responsibility. With EverSERVE, we're extending that commitment by giving them a community they can rely on as they build and grow their businesses, and I will be front and center of the formation every step of the way."

Turning Shared Experience into Business Collaboration
EverSERVE creates a forum for veterans and first responders to apply their shared experience to the challenges of business ownership, from developing employees and managing time-sensitive work to building customer relationships and expanding into new territories.

EverSERVE will consist of eligible franchise owners and team members across 1-Tom-Plumber, Clintar, Kitchen Guard, MilliCare, Prism Specialties, The Seals, and U.S. Lawns. Members can exchange perspectives across service categories, share operating practices, and explore opportunities to serve shared customers. Participants in the EverSERVE community will also have access to franchise community thought leaders, Veteran strategic partners to support business initiatives, and direct access to the VetFran committee, one of the International Franchise Association's primary strategic initiatives and programs designed to connect U.S. military veterans with career and ownership opportunities in franchising. Ghadery currently serves as Vice Chair of the IFA's VetFran committee.

Membership is voluntary, subject to approval, and includes minimum participation requirements to encourage active involvement.

Connecting Members Through Shared Resources and Collaboration
The program combines recurring discussions with opportunities to share best practices, recognize accomplishments, and develop relationships throughout the year. Key elements include:

• Monthly and quarterly virtual meetups: Discussions on business strategies, innovation, resources, shared customer opportunities, and members' service experiences.
• Cross-brand peer connections: Access to fellow franchise owners and team members who bring different perspectives on leadership, operations, and growth.
• An annual gathering: Dedicated time to strengthen relationships, collaborate, and celebrate accomplishments, with support from stakeholders throughout the franchise community.
• Franchise industry resources: Access to VetFran and International Franchise Association resources, including educational opportunities, information about available franchise fee discounts, guest speakers and thought leaders, and advocacy.
• EverSERVE is supported by founding apparel partner BYLT, whose gear will outfit veteran business owners at EverSERVE town halls and events.

Supporting the Transition from Service to Ownership
Qualified veterans, active-duty service members, and first responders receive more than 20% off their initial franchise fee across all seven EverSmith brands, with the opportunity to earn back up to 100% of that fee over time. Additional support includes mentorship from franchise owners with service backgrounds, along with guidance on funding options, brand selection, and launch planning.

"Recognizing someone's service is a starting point. What matters is how we support their business after they sign," said Mike Abramson, Chief Operating Officer of EverSmith Brands. "EverSERVE gives veterans and first responders a place to ask hard questions, get candid advice from owners who have been there, and help the next owner move forward. Our job is to make sure that support is still there long after opening day".

EverSmith Brands is actively seeking franchise owners across its portfolio, with territory available nationwide. To learn more about franchise opportunities and support for veterans and first responders, visit www.eversmithbrands.com/veterans/.

About EverSmith Brands
Formed by The Riverside Company in 2020, EverSmith Brands brings together seven essential commercial facility services franchises: 1-Tom-Plumber, Clintar, Kitchen Guard, MilliCare, Prism Specialties, The Seals and U.S. Lawns. Its portfolio spans approximately 800 territories and more than 340 ownership groups across seven countries. The platform supports franchisees through centralized sales resources, national accounts, business coaching, vendor partnerships, and hands-on training. Franchise opportunities are available nationwide. Learn more at www.eversmithbrands.com.

SOURCE EverSmith Brands