MINNEAPOLIS, April 20, 2012 /PRNewswire/ -- FLW announced today that EverStart, the No. 1 retail selling automotive and marine battery brand in the world, has extended its sponsorship agreement with the world's largest tournament-fishing organization. EverStart remains title sponsor of the prestigious EverStart Series, a 20-tournament circuit plus championship event, featuring the emerging stars of fishing and FLW pros competing for top money and prize awards across five divisions.
In addition, EverStart will receive exposure across FLW's multiple media platforms, including its bass and walleye tournaments and Expos, multiple websites, FLW Bass Fishing and FLW Walleye Fishing magazines and the most widely distributed weekly outdoors-sports television show in the world, "FLW". "FLW", hosted by Jason Harper, will devote an episode to the EverStart Series Championship and is broadcast Sundays in high-definition (HD) to more than 559 million houses worldwide on NBC Sports Network. EverStart will also be highlighted at FLW Expos in displays and via promotional products and signage at all FLW tournaments.
Professional bass anglers Randall Tharp and Ron Shuffield will again represent EverStart in FLW Tour competition. This distinguished team has more than 20 years of combined professional experience. Tharp, of Gardendale, Ala., finished second at this year's Forrest Wood Cup; 2012 will mark his fourth year on the FLW Tour. Shuffield, the Bismarck, Ark., native, has qualified for the Forrest Wood Cup the last five years and finished the 2011 season ranked 22nd in the Angler of the Year race.
Trish Blake, President of FLW Marketing Division, stated: "EverStart Batteries are high on affordability and performance. Not only do our pros rely on the dependability of their product, but their dedication and support of tournament fishing is second to none."
EverStart Batteries, the batteries with the best warranty in the business, are sold exclusively at Walmart stores throughout the United States. Walmart offers free installation and battery testing in stores that have a Tire and Lube Express.
ABOUT FLW
FLW is the industry's premier tournament-fishing organization, providing unparalleled fishing resources and entertainment to our sponsors, fans and host communities. FLW is offering anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2012 over the course of 191 tournaments across five tournament circuits, each providing an avenue to the sport's richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW is committed to providing a lifestyle experience that is the "Best in Fishing, On and Off the Water," through a variety of platforms including tournaments, outdoor expos and the world's richest fantasy sports game – FLW Fantasy Fishing. For more information about FLW and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com and look for FLW on Twitter and Facebook.
SOURCE FLW
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