Everything Channel Announces the 2011 Partner Program Guide and Five-Star Rating

17th Annual Guide Recognizes the Commitment and Strength of Partner Programs

Mar 28, 2011, 09:29 ET from Everything Channel

FRAMINGHAM, Mass., March, 28, 2011 /PRNewswire/ -- Everything Channel, a UBM company, today announced CRN's 2011 Partner Programs Guide and Five-Star rating. The 17th annual Partner Programs Guide and Five-Star partner ratings serve as the definitive listing of manufacturers and software publishers selling through the IT channel. The annual list recognizes vendors offering solution providers the best possible partnering elements for channel success. Five-Star ratings recognize an elite subset of Partner Programs Guide vendors whose channel programs provide the best partnering elements for solution providers.

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"The companies listed in the 2011 Partner Programs Guide represent the best channel programs in the market today.  Of those listed in the guide, only a few get our five-star award, based on their commitment to the channel, breadth of program offerings and services offered to their partners. Each of these organizations understands that technology alone does not make for a successful channel program. By focusing on delivering a comprehensive partner program, vendors and solution providers can work together to drive business opportunities and revenue," said Kelley Damore, VP and Editorial Director, for Everything Channel's CRN.

Everything Channel research in conjunction with IPED has created a methodology in which vendors are assessed on information provided in their completed applications.  The objective criteria takes into account each vendor's investments in program offerings, partner profitability, partner training, education and support,  marketing programs and resources, sales support and communication.

The 5-Star Partner Program rating recognizes the elite subset of Partner Programs Guide vendors who give solution providers the best partnering elements in their channel programs. The 5-Star rating is bestowed on programs whose overall rating is among the elite based on company size – Enterprise, Midsized, Small and Emerging companies.

For additional information and a sample of the Everything Channel Partner Programs Guide, visit www.CRN.com.

About Everything Channel

Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at http://www.everythingchannel.com.  Follow us on Twitter at http://twitter.com/everythingchnl.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com.


Scott Regan, Senior Marketing Manager
Everything Channel

SOURCE Everything Channel