Everything Channel Releases eBook and Webinar Featuring Best Practices for Channel Marketing Effectiveness

June 29th Webinar will Highlight How HP Empowers Partners and Drives Sales Growth

Jun 22, 2010, 09:00 ET from Everything Channel

FRAMINGHAM, Mass., June 22 /PRNewswire/ -- Everything Channel, a UBM company, announced the release of a new eBook featuring best practices for efficient channel marketing.  Developed by cloud marketing experts from Everything Channel's newly acquired asset SharedVue, the eBook and accompanying webinar entitled, "Channel Partner Content Syndication & Marketing Automation: Maintain Consistent Messaging Channel-Wide for More Effective Marketing," seeks to answer a common question, "What could your channel accomplish if you could make it easier for your partners to market and sell your product or service?"

(Logo:  http://photos.prnewswire.com/prnh/20090603/NY26719LOGO)

(Logo:  http://www.newscom.com/cgi-bin/prnh/20090603/NY26719LOGO)

To join the June 29th webinar and receive a free copy of the eBook visit


Full webinar details included below.

Enabling partners is difficult especially with varying channel sizes, partner capabilities and partner adoption rates.  By understanding why channel partners struggle to implement new marketing initiatives, vendors and service providers can learn how to enable them with multi-touch marketing campaigns, syndication capabilities and marketing automation tools to be successful.

The eBook and webinar will also address:

  • How to help partners succeed in marketing your products
  • What methods to use for content syndication across all partner websites
  • How to leverage traditional and new media tools to launch campaigns
  • How to easily track marketing metrics across the whole channel

"Many companies recognize the need to improve marketing and sales functions, but in today's dynamic marketplace how to go about doing so is not always an obvious answer," said Robert Faletra, CEO of Everything Channel.  "By focusing on content syndication, technology vendors and solution providers will be able to lay the foundation for more successful marketing initiatives today that will lead to channel revenue tomorrow."

Webinar details:

Date: Tuesday, June 29, 2010

Time: 9:00 am PT/ 12:00 noon ET

Duration: 60 minutes

Registration link:


Everything Channel

Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services.  With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales.  Everything Channel is a UBM company.  To learn more about Everything Channel, visit us at http://www.everythingchannel.com.

About United Business Media Limited (www.unitedbusinessmedia.com)

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets.  UBM's businesses inform markets and serve professional commercial communities – from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists – with integrated events, online, print and business information products.  Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.


Josh Gibbs


SOURCE Everything Channel