Everything Channel Unveils Redesigned CRN.com to Offer More Dynamic User Experience and Targeted Content Across Industries

FRAMINGHAM, Mass., Aug. 17 /PRNewswire/ -- Everything Channel, a UBM company, today announced the re-design of CRN.com, EverythingChannel.com, ChannelWeb.com and IPED.com, as part of an overall corporate strategy to more clearly communicate the breadth and depth of resources available through Everything Channel and offer a dynamic experience for technology executives seeking channel expertise.  The new CRN.com, long recognized as the leader in delivering channel content, will offer readers a more dynamic experience and dive deep into a number of content rich mini-sites to offer targeted and customized information across industries.   In addition, the new site will promote active community participation and encourage readers to share best practices and advice with their peers as they navigate the current tech channel industry.  

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Key highlights of the new CRN.com include:

• Mini-home pages by topic including Networking, Security, Applications & OS, Cloud, Components & Peripherals,  Storage, Client Devices, Data Center and Channel Programs; sites will include video, slideshows, community discussions and articles
• Byline columns and Op-ed opportunities to offer community participants a forum to engage with peers and spur relevant and timely discussions
• Updated newsletters including Cloud Insights, Channel Voices and LaunchPad (to promote new products and programs)
• Reinvigorating the Community including a return of ShadowRAM, the popular technology gossip column
• Ongoing Tweet Box for channel related twitter feed, videocasts from VARs, a YouTube Channel, a Flickr photos pages as well as discussion on LinkedIn

In addition, Everything Channel recently redesigned its corporate website to better serve the needs of the channel community and clearly communicate not only the breadth and depth of products and services available, but the integration of those resources to support the channel business cycle.   The site focuses on five key initiatives: Build Your Strategy, Recruit Your Partners, Promote Your Company, Enable Your Partners, and Create Customer Demand to reflect the critical strategies of an effective channel program and how the various tools provided by Everything Channel intersect to execute these initiatives.  The new site will offer relevant and useful resources in a strategic and organized way to become the only destination for technology executives seeking expertise on effective channel strategies.

Highlights of the new EverythingChannel.com include:  

• Segmented relevant content – allowing visitors to focus on what's meaningful for them
• Social engagement – leveraging LinkedIn, Twitter, and ShareThis, among other tools to deliver an interactive user experience
• Resources – eBooks, webcasts, & client testimonials to help educate and understand what their peers are doing and how they can leverage for their own organizations
• Ongoing testing and targeting to ensure campaigns and content are relevant and useful for users

Everything Channel today also unveiled  ChannelWeb.com , designed to bring together all the pertinent information VARs need to manage their business in one easy-to-use interface.   Leveraging the power of cloud computing, ChannelWeb.com will feature relevant business data, IT Reseller news from CRN.com and critical business tools in one well-designed and intuitive web portal.

The new site features four easy-to-learn modules that allow Solution Providers to:

• shop competitively for products;
• monitor business stats;
• gather news and video specific to the IT Reseller Industry;
• network/communicate with other VARs and Partners

ChannelWeb.com also provides a variety of pre-selected services that any small business needs to operate efficiently, such as accounting, payroll, online meetings, e-mail marketing and more.

As part of the overall redesign, IPED.com was also updated to emphasize the value of IPED's custom channel services to help IT executives assess and identify the best opportunities for launching new products into the channel or refining current offerings and services.   In addition, the sleek new design makes it easy for IT executives to engage with IPED experts for channel research, consulting or education and promotes a dynamic user experience.  Visitors can easily navigate the site and self-select areas that are most important to their overall channel strategies including: Channel Research, Channel Strategy, Channel Program Development, Channel Field Execution, Solution Provider and Vendor Training.

Highlights of the new IPED.com include:

• Heightened visibility around IPED's yearly Channel Masters program including a specific login area where members can access exclusive IPED research, advice and coaching from IPED's Channel Consultants, and interact with a community of Channel Master's peers who are active in the world of channels.
• Free resources including eBooks, whitepapers, qualitative and quantitative research downloads, webcast presentations and channel surveys to help both vendors and solution providers work better together.

"As an organization, we are dedicated to offering technology executives useful tools to do their jobs more effectively and want to engage with the channel community in a meaningful way," said Bob Faletra, CEO, Everything Channel.  "Through this re-design, it was our goal to showcase how our resources -- events, media, research, consulting, and sales and marketing services-- can support channel managers in their efforts to navigate the technology channel industry and position Everything Channel as the only resource in the industry for ongoing channel expertise."  

Everything Channel

Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at http://www.everythingchannel.com. 

About United Business Media Limited (www.unitedbusinessmedia.com)

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists – with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

CONTACT: Sarah Murray, Strategic Communications Consultant, +1-781-794-3214, [email protected]

SOURCE Everything Channel