FRAMINGHAM, Mass., Jan. 24, 2011 /PRNewswire/ -- Everything Channel, a UBM company, today announced a new monthly feature designed to highlight the key players in a particular technology market. Each "Need To Know" list will identify a growing technology segment and recognize top VARs and vendors that specialize in that area. The monthly list will provide CRN readers with a snapshot of the most important channel chiefs, emerging companies and potential competitors in each space. January's inaugural "Need To Know" list features the key players in the rapidly growing security market.
The new "Need To Know" feature enables VARs to quickly identify who they need to contact should they want engage in a specific technology market. The list features both vendors and VARs. Vendor selection is based on nominations from solution providers and editors and is judged based on channel influence, effectiveness and visibility as well as business and sales impact. VAR selection is based on the number of certifications and technology-specific expertise each VAR has in a market segment.
The complete "Need To Know" list for security can be viewed in the Jan. 24 issue of CRN and as a slideshow on crn.com.
"The Security 'Need To Know' list is a comprehensive directory of the major players in the security market, making it easy for busy VARs to get in front of the right vendors and the right people in the IT security landscape," said Kelley Damore, Vice President, Editorial Director, Everything Channel. "This list will help VARs navigate through the myriad of new security companies and technologies and, ultimately, find the right opportunities to help them grow their business."
Next month's "Need To Know" feature will highlight VoIP and Unified Communications.
About Everything Channel
Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at http://www.everythingchannel.com. Follow us on Twitter at http://twitter.com/everythingchnl.
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com.