EX3D to Debut First-Ever, In-Theater Vending Machines for Stylish RealD 3D Glasses

SAN DIEGO, Aug. 11, 2011 /PRNewswire/ -- 3D movie fans in San Diego and Huntington Beach can now escape the sweltering heat and see the latest 3D blockbusters in style.  Marchon3D™ has partnered with two theaters – Cinemark and UltraStar Cinemas – to debut the first in-theater, self-service vending machines for Marchon3D's line of patented, curved RealD 3D compatible glasses – EX3D Eyewear.

EX3D, a recently launched brand of Marchon3D, the premier designer and supplier of the most technologically-advanced and fashionable 3D eyewear on the market, has created an innovative custom vending machine, with easy-to-use digital interface, for theater-goers. Now 3D lovers can purchase their own pair of affordable, stylish and RealD certified 3D glasses right on the spot!  

This state-of-the-art vending machine has an extremely user friendly touch screen, allowing consumers to browse and select from a wide assortment of affordable EX3D glasses, pay with a quick swipe of their credit cards and then take their seats to enjoy the show.

"Summer blockbusters are enticing millions of people to theaters, and 3D movies continue to be hotter than ever. Unveiling these EX3D vending machines will reach consumers as they walk in, and remind them that EX3D glasses provide the best viewing experience from a technological standpoint as well as guaranteed comfort and style that speaks to each person's personality," said David Johnson, President, Marchon3D.  

Movie fans can choose from fashion, sport, casual and kids styles in a variety of trendy colors and fashionable shapes. EX3D will also offer smart solutions for prescription glasses wearers including clip-on lenses that easily work on any prescription frame as well as frames that you wear over the entire prescription frame. Prices of current styles will range from $22 – $30, with a limited selection of styles up to $70.  In addition to working with all RealD 3D equipped movie theaters, EX3Ds will also work on passive televisions, gaming systems and laptops.

"We truly value our customers and want to provide them with the best possible 3D experience.  Having the EX3D vending machine in our theaters shows our commitment to provide avid movie-goers with exceptional 3D eyewear that is comfortable, versatile and enhances the overall viewing experience," said Bob Shimmin, Vice President of Food, Beverage & Amusements for Cinemark Theatres.

"With dozens of 3D movies being released in the coming year, it makes sense to invest in a comfortable, well designed pair of glasses that will deliver a top-notch 3D movie experience," said Damon Rubio, Vice President of Operations for UltraStar Cinemas.

EX3D will be hosting events on August 12 in Huntington Beach and August 13 in San Diego to unveil the vending machines.  Come by and enter to win exciting prizes, including a packet of movie tickets for you and a friend for a year along with pairs of the EX3D glasses.  

About Marchon3D™

Marchon3D (www.marchon3d.com), a division of Marchon Eyewear, markets 3D eyewear featuring a portfolio of patented and patent-pending M3D™ lens technologies that stand apart from all other premium 3D lenses due to its unique curved, optically contoured lens design. The lenses are inserted into premium-style frames that offer wearers superior fit, comfort and an outstanding 3D viewing experience.  M3D lenses also provide 100 percent UVA/UVB/UVC protection.

About Marchon Eyewear, Inc.

Marchon  Eyewear,  Inc.  is  one  of  the world's largest manufacturers and distributors  of  quality  eyewear  and  sunwear.  The  company markets its products under prestigious brand names including: Calvin  Klein  Collection,  ck  Calvin Klein, Coach, Diane von Furstenberg, Emilio  Pucci,  Fendi,  Jil  Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Salvatore Ferragamo, Sean John and Valentino.  Headquartered in  New  York,  with  regional  offices  in Amsterdam, Hong Kong, Tokyo and Venice,  Marchon  distributes  its  products  through  numerous local sales offices serving over 80,000 accounts in more than 100 countries.

Contacts:
Anne Donohoe / Samantha Wolf
KCSA Strategic Communications
212-896-1261 / 212-896-1220
[email protected] / [email protected]

SOURCE Marchon3D