FREMONT, Calif., Sept. 20 /PRNewswire-FirstCall/ -- Exar Corporation (Nasdaq: EXAR) has completed a distribution agreement with 2BePresent a leading representative of electronic components in Eastern Europe. Effective August 1st, 2010, 2BePresent will promote Exar's products through its locally based sales network in Bulgaria, Hungary, Poland and Romania.
"2BePresent is a leading East European representative with proven demand creation expertise," said Paul Stafford, director of global distribution Sales, Exar. "2BePresent will enable us to more broadly penetrate this dynamic region and offer augmented local support to our customers."
"The addition of Exar, and its high quality products, is a great addition to 2BePresent's portfolio and our focused design-in strategy," said Dany Haikin, founder, 2BePresent. "Exar's communications, interface, storage and power management components give us new opportunities to offer a total solution to our customers, as well as make it possible to target a range of new market segments. We are excited to work with Exar and look forward to jointly developing new business in this region."
About 2BePresent
2BePresent is NON-stocking rep company representing Electronic Components Manufacturers in the Middle East and Eastern Europe. Founded in 2006, and being the only pure rep company with actual offices in Eastern Europe, 2BePresent created an infrastructure and capability to successfully represent manufacturer's interests in the region and act as manufacturer office in the country at almost no cost. 2BePresent is working closely with distribution partners to increase sales and demand creation activity. The moto of the company is "To be there - To be present."
For more information about 2BePresent, visit: www.2bepresent.com
About Exar
Exar Corporation delivers highly differentiated silicon, software and subsystem solutions for data communication, storage, consumer and industrial applications. For nearly 40 years, Exar's comprehensive knowledge of end-user markets along with the underlying analog, mixed signal and digital technology has enabled innovative solutions that meet the needs of the evolving connected world. Exar's product portfolio includes power management and interface components, communications products, storage optimization solutions, network security and applied service processors. Exar has locations worldwide providing real-time customer support to drive rapid product development. For more information about Exar, visit: www.exar.com.
SOURCE Exar Corporation
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