NEW YORK, Jan. 26 /PRNewswire/ -- eXelate, the first and largest open marketplace for online targeting data, and Invite Media, creator of Bid Manager©, the first universal buying platform for display media, announced a partnership to provide Invite Media customers with real time targeting data and dynamic insight reporting through eXelate.
Specifically, Invite Media customers gain both seamless access to eXelate data across multiple media exchanges including Right Media, Google DoubleClick's Ad Exchange, AdBrite, AppNexus, AdMeld, PubMatic and others, as well as dynamic insight reports indicating the audience characteristics that are driving results.
For the first time, advertisers will be able to access and leverage identity, interest and purchase intent targeting data on over 200M US eXelate Segment UV across multiple media exchanges allowing for instant audience building capability, massive reach and real time performance feedback. Via the integration, Invite Media customers will receive centralized billing and analytics related to eXelate data and have the ability to work within flexible business terms and leverage pricing models that best fit their campaign goals.
"eXelate's broad pool of deep targeting data matched with Invite Media's reach and optimization functionality will enable advertisers to not only reach the exact audience they are targeting but do so in an environment that permits flexible campaign strategies," stated Meir Zohar, Chief Executive Officer of eXelate. "Whatever part of the 'purchase funnel' an advertiser is targeting, with whatever message they want to deliver, from branding to direct response, eXelate's data pool enables audience building that can meet those needs."
"We're thrilled to be working together with eXelate in order to offer our clients direct and transparent access to eXelate's online targeting data," said Zachary Weinberg, Invite Media's Co-Founder and CEO. "The advent of ad exchanges produced the ability for media buyers to finally take control of the media buying process. Using Bid Manager©, media buyers are able to transparently purchase and optimize highly targeted media across a massive pool of inventory. Our partnership with eXelate is taking that vision even further."
The eXelate-Invite integration will also enable use-pricing which guarantees that the advertiser is only paying for targeting data when the right user is reached. In addition, customers using the Bid Manager© can gain insight into which eXelate segments make the most sense to target by accessing a "look-a-like" report that models their website traffic in real-time using eXelate's data. Since launching, dozens of ad agencies, networks and advertisers using the Bid Manager© have tested campaigns using eXelate data and achieved significant performance increases compared to control as measured in both click-through-rates and cost-per-acquisition metrics.
About Invite Media:
Invite Media is an advertising technology company headquartered in New York City. Invite Media operates Bid Manager©, the first universal buying platform for display media. Integrated across every major ad exchange and publisher aggregator, Bid Manager© is fully self-service and automated buying platform used by dozens of ad agencies, networks and media buyers to execute and optimize online display campaigns in real-time. Invite Media's investors include First Round Capital and Genacast Ventures. For more information, visit www.invitemedia.com.
The eXelate eXchange is the world's first and largest open marketplace for behavioral targeting data. Through participation on the eXchange and access to proprietary data management tools such as eXelate's teXi, data buyers build an instant behavioral targeting function and optimize their campaign delivery, while data sellers gain direct control over their audience data distribution and build a new privacy–friendly income stream. The eXchange includes over 40 top ad network, agency and demand side platform buyers and dozens of leading publishers, who deliver targeting data on over 200M monthly eXelate segment unique users in lucrative verticals including Business-to-Business, Auto, Travel, Finance, Shopping and registration-based Demographics. For more information please visit www.exelate.com.