eXelate Launches DataLinX Data Management Platform

Enhanced platform powers connections between data owners and marketers and helps publishers manage, monetize and monitor one of their most valuable assets - their data

Mar 22, 2011, 09:00 ET from eXelate

NEW YORK, March 22, 2011 /PRNewswire/ -- eXelate, the engine that powers 20 billion real-time, privacy-compliant data connections each month  for nearly 200 publishers and marketers reaching over 200M unique users in the U.S., announced today the launch of its DataLinX data management platform featuring its exclusive DataShield technology.

The DataLinX platform enables publishers and data owners to not only manage access to their data through a system of configurable "plugs", but also helps reduce the website impact of pixels by monitoring site latency and leveraging pixel-free integrations which create "connections without cookies". DataLinX helps create new, secure, and transparent revenue streams from data and also enhances current media revenue by empowering publishers to leverage data on their own ad inventory and through media extension.

Additionally, with data protection and privacy concerns a burning issue for publishers today, eXelate's DataLinX features the new DataShield module, which enables publishers to detect and monitor 3rd party trackers running on their websites. As most publishers are challenged in determining who is accessing data on their sites and what the associated monetary and privacy risk may be, DataShield helps publishers manage data rights and combat audience theft.

"Ensuring that consumers have a positive experience with our brand is critical to my business. As the worldwide leader in online vacation rentals, it's that simple," said Steven Goldberg, VP/GM of Advertising Sales and Strategy for HomeAway. "eXelate's DataLinX technology centralizes all tags running across our web site, helps mitigate against slow page load, and provides insight to problematic tags.  Our partnership with eXelate allows us to remain concentrated on driving consumer satisfaction."  

eXelate has been a champion of publisher data control and transparency since launching the industry's first publisher data management platform in 2009, and the subsequent introduction of its private data marketplace in 2010. The Company's work with nearly 100 top tier publishers and data owners has given eXelate a unique perspective on how to best balance managing connections between marketers and data owners and the requirements for a secure data business with deep consideration for consumer privacy.

"Publishers have been overlooked in the data equation, yet they really hold the key asset in the 'data ecosystem'. Their audience has been manipulated, leveraged or outright stolen without their knowledge or permission. eXelate is driven to help publishers control audience access and create secure and transparent monetization channels, because the 'M' in DMP needs to stand for more than just manage," said Mark S. Zagorski, CEO of eXelate. "The launch of DataLinX and DataShield cement our dedication to improving data management, delivering new revenue and protecting one of a publisher's most valuable assets – their data."

eXelate's DataLinX platform is currently live with nearly a dozen publishers and data owners who are actively leveraging its enhanced features.

About eXelate

eXelate is the engine that powers 20 billion real-time, privacy-compliant data transactions for nearly 200 publishers and marketers every month.  We make the process of accessing online audiences simple, safe, and scalable by arming data buyers and data owners with proprietary technology that automates data connections and centralizes audience management.  Through our DataLinX data management platform, we enable transparent, secure, private data connections for publishers, data owners and marketers. The eXelate Marketplace delivers demographic, behavioral and purchase intent data on over 200M UV each month to over 50 directly integrated buyers, who seek to create a more relevant, and privacy friendly, advertising experience.  For more information, please visit http://www.exelate.com.

SOURCE eXelate