Experian DataLabs and Williams Martini Racing host interactive tweet chat on July 8 to discuss harnessing the power of information to gain greater competitive advantages

COSTA MESA, Calif., July 2, 2014 /PRNewswire/ --

WHAT: The #DataDriven tweet chat, held by Experian DataLabs and Williams Martini Racing, is designed as an interactive question-and-answer session to share insights on trends on how data is being utilized in everything from Formula One racing to the information services industry.

WHO: Williams Martini Racing development driver Susie Wolff (@Susie_Wolff), who has risen through the ranks of  the motorsport. She started off in karting, then moved up to Formula Renault and Formula Three before moving to the DTM (the German Touring Car series) to compete for Mercedes-Benz. In 2012, she was signed by Williams Martini Racing as the development driver. As such, she's one of only a handful of women who made it all the way up to Formula One.

Rob Smedley (@WilliamsRacing) is the head of vehicle performance at Williams Martini Racing. Smedley started in Formula One racing with the Jordan Grand Prix team. At Jordan, he worked as a data acquisition engineer, overseeing all of the telemetric data that was used by the team's race engineer to support the racing driver. In 2003, he went on to be a track engineer for Jordan before moving to Ferrari. In the 2006 season, he became Felipe Massa's race engineer at Ferrari. In 2014, he joined Massa by switching from Ferrari to become the head of vehicle performance for Williams Martini Racing.

Greg Bonin, (@ExperianDataLab) a principal scientist  for Experian's DataLabs, helps Experian clients and businesses solve strategic marketing and risk-management problems through an advanced data analysis process, research and development. By taking advantage of Experian data assets such as broad and secure consumer and commercial credit data and demographics, he guides Experian clients in determining new approaches to challenging problems. The projects he works on tackle high-dimensionality issues where the combination of computer science, applied mathematics and business acumen intersect to create services that can be implemented cost-effectively.

From the Twitter handle @Experian_US, Experian^® will pose questions to Wolff, Smedley and Bonin on how data is being used in Formula One racing and the information services business.

WHEN: The tweet chat will be conducted on Tuesday, July 8, from 9:30 a.m. to 10:30 a.m. Pacific time/12:30 p.m. to 1:30 p.m. Eastern time.

WHY: Williams Martini Racing consistently puts a competitive car on the track year after year because of its ability to analyze technical data and improve its chances of winning. This is exactly what Experian does for its clients by constantly pushing the envelope by developing innovative applications to capture the value within data. During this tweet chat, attendees will learn from scientists from Experian DataLabs and Williams Martini Racing about how to gain a greater competitive advantage by leveraging the power of information. To learn more, watch the following video: http://www.experian.com/blogs/news/2014/05/05/formula-1/.

WHERE: The tweet chat will be held live on Twitter, http://www.twitter.com, and can be followed using the hashtag #DataDriven. 

For additional information on the #DataDriven tweet chat go to http://www.experian.com/blogs/news/about/datadriven/.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2014, was US$4.8 billion. Experian employs approximately 16,000 people in 39 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

Contact:
Michael Troncale
Experian Public Relations
1 714 830 5462
[email protected]

SOURCE Experian