Experian Marketing Services earns Facebook® distinction of Strategic Preferred Marketing Developer (PMD)

NEW YORK, Sept. 20, 2012 /PRNewswire/ -- Experian Marketing Services announced today that Experian Alchemy Social has been designated a Facebook Strategic Preferred Marketing Developer (PMD). Specifically, Alchemy Social has been qualified by the Facebook PMD program in the following specialty areas: 1) Ads management solutions and 2) Services and platforms for building socially enabled integrations.

The Strategic PMD designation is the highest distinction of excellence Facebook has ever offered to marketing developers. 

"We're extremely honored to be chosen by Facebook for this prestigious distinction, which further validates our commitment to collaboration and forward-thinking marketing strategies," said Rachel Bergman, CEO of Experian Alchemy Social. "As a result of this achievement, our marketing clients will benefit directly from our development of products designed to create more meaningful, relevant and profitable relationships with their current and prospective customers."

Alchemy Social provides a Facebook ad management system offering marketers the power to create and drive large-scale social advertising campaigns through a dynamic and intuitive interface. "We focus on delivering campaigns that drive the highest ROI with the least amount of manual intervention. We achieve this by building products and service offerings that deliver strong and measurable results for our clients," added Bergman. 

About

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed customer data and insight, digital-marketing technologies and data management services into multiple regions around the globe. By helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media, Experian Marketing Services enables organizations to encourage brand advocacy while creating measurable return on marketing investment. For more information, please visit http://www.experian.com/marketingservices.

About Alchemy Social
Alchemy Social is dedicated to making clients' social media marketing efforts more profitable and integrating social with other areas of digital and direct marketing. Alchemy Social is a Facebook Strategic Preferred Marketing Developer (PMD), and works with all major social networks. Alchemy Social Ad Manager is a social ad management system which gives advertisers the power to create and deliver sophisticated social advertising campaigns at scale. Alchemy Social SMART leverages consumers' behavioral and social profile data to understand customer influence and enable advanced personalization and segmentation. Headquartered in London and New York City, Alchemy Social's diverse and global client base includes Cobone, Gameforge, Hilton Hotels, Nokia, Omnicom Media Group, Phones 4u and Vodafone. For more information, please visit http://www.alchemysocial.com or email [email protected].

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

Contact:
Scott Anderson
Experian Marketing Services
Public Relations
1 714 830 3185
[email protected]

SOURCE Experian