In conducting its analysis, Expert System used publicly posted transcripts of each speech. The company's analysis focused on transcript text, processing both speeches with its Cogito semantic analysis technology.
"This will likely be surprising information to many out there, but our analysis shows that in fact there are stark differences between First Lady Michelle Obama's and Melania Trump's speeches," said Daniel Mayer, CEO of Expert System Enterprise. "We found differences in their emotions, topics of importance, main concepts and main speech elements. In simple terms, these speeches had very different messages and it really comes down to truly understanding the context, not just the words. That is the beauty of data science, we can test assumptions and prove otherwise."
In the report, Expert System found, for example, that when it came to emotions "hope" was the most relevant emotion in Michelle Obama's speech, followed by love and success. "Desire" was the first emotion in Melania Trump's speech. In looking at the main sentences, both Melania and Michelle talk about the key-role of the President for the future of the US. However Melania's remarks are direct and incisive (Donald wants our country to move forward in the most positive ways) while Michelle uses special repetitions (Millions of Americans… Barack) that provides emphasis and clarity.
The vocabulary used in both speeches reveals an interesting difference as well: Melania Trump's sentences are 45% shorter than Michelle Obama's and 68% more easy to understand based a comparative readability index.
Expert System also analyzed the specific parts of the speeches that have been called out as duplicative. When measured by Cogito, the company found that there was indeed a 95% correlation between these parts, making the two, by data analysis standards, nearly exactly the same.
Expert System is a leading provider of cognitive computing and text analytics software based on the proprietary, patented, multilingual semantic technology of Cogito. Using Expert System's products, enterprise companies and government agencies can go beyond traditional keyword approaches for the rapid sense making of their structured and unstructured data. Expert System technology has been deployed to deliver solutions for a vast range of business requirements such as semantic search, open source intelligence, multilingual text analytics, natural language processing and the development and management of taxonomies and ontologies. Expert System serves some of the world's largest industries including Banking and Insurance, Life Sciences and Pharmaceuticals, Oil and Gas, Media and Publishing, and Government including companies such as Shell, Chevron, Eli Lilly, Networked Insights, Nalco Champion, US Department of Justice, DTRA, BAnQ, Biogen, Bloomberg BNA, Elsevier, Gannett, IMF, RSNA, P\S\L, Sanofi, SOQUIJ, The McGraw-Hill Companies, Thomson Reuters, U.S. Department of Agriculture, Wiley and Wolters Kluwer.