NEW YORK, May 15, 2013 /PRNewswire/ -- As manufacturers and retailers continue to realize the value of consumer product videos as a driver of engagement and sales, EXPO, the platform used by brands to capture and distribute product video across brand, social and retail web sites and on all screens and devices, today announced the addition of several senior sales executives to the company's growing business development staff.
The hires are in direct response to increasing demand from both new and existing clients for innovative content solutions and EXPO's focus on expanding globally and across new verticals. Each of the new hires brings more than 10 years of experience managing strategic accounts for revenue growth and profitability across digital, social and mobile media.
Joining the company as Vice President Sales is Gail Koerner, whose focus will be to drive accelerated growth within strategic accounts. Gail brings significant client development and consumer marketing expertise to the company, pulling from her 10 years of experience overseeing pricing, promotion, distribution, and marketing plans for a portfolio of over 50 health and beauty care brands at Procter & Gamble. Prior to joining EXPO, Gail was with MarketTools, provider of software and services for enterprise feedback management (EFM) and online market research, and Ripple 6, where she was directly responsible for 2 of the 3 largest clients.
In three newly-created Director of Sales positions are Lori Blinder Barr, Christian Pimsner and Dana Siegal. Lori brings a strong background in Beauty, HBA, Fashion & Retail. Previously, Lori was with Meredith Corporation where she led double-digit category growth as Executive Beauty Director for Fitness. Prior to Fitness, she was the Fashion Director at Hearst for Seventeen and served as Senior Account Manager at Conde Nast for Self and Glamour. Lori will utilize her strong Client/Agency relationships to help grow EXPO's business across multiple categories.
Dana and Christian will lead new business growth across a variety of verticals including food and consumer electronics. Dana brings vast experience selling media and software to Fortune 500 companies. Most recently, she led Enterprise accounts for social media marketing management software company Buddy Media (now Salesforce.com Marketing Cloud). Prior to that, she was with Fortune Magazine and the New York Times.
Christian brings a strong entrepreneurial spirit and a passion for social video to EXPO. Christian has worked with several startups including video seeding service The 7th Chamber and is experienced across entertainment, telecom and healthcare/pharmaceuticals. His history of successfully closing new business and his strong relationships with digital agencies across the US make him a strong addition to EXPO.
"After 15 consecutive quarters of growth, EXPO is still experiencing a tremendous increase in demand. We're elated to bring on executives with the level of talent and expertise possessed by Gail, Dana, Lori and Christian to help us continue this momentum" stated Daphne Kwon, CEO of EXPO. "As EXPO looks both to build our existing business and expand globally and across new verticals, their deep industry contacts and knowledge of the digital space make them invaluable members of our growing team."
The EXPO platform is used by brands to capture and distribute product video across brand, social and retail web sites for all screens and devices. Through EXPO, brands activate their communities to share, via video, unbiased product reviews, how-tos, demonstrations, and other experiences that align with a brand's content marketing strategy. These persuasive videos harness word of mouth to drive engagement and conversion across owned, earned and paid media while supporting campaign messages, communicating product benefits, and capturing video SEO. For more information, visit: www.expotv.com.