EXPO Joins Demandware LINK to Accelerate Commerce Innovation

NEW YORK, Sept. 19, 2013 /PRNewswire/ -- EXPO, the platform used by brands to capture and distribute product video across brand, social and retail web sites for all screens and devices, today announced that it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies that are complementary to the Demandware® Commerce platform. Through pre-built integration with Demandware Commerce, merchants can quickly benefit from the proven retail impact of product video from the EXPO Social Video Platform integrated with the Demandware Commerce platform.

"We're pleased to have EXPO as part of our LINK Technology Partner program," said Tom Griffin, senior vice president of Corporate Development for Demandware. "EXPO offers our clients a solution for high-impact, rich-media content that can help drive sales."

As a LINK Technology Partner, EXPO is opening up the opportunity for Demandware clients across all verticals to benefit from the same powerful platform as other major brands and retailer sites do, including Procter & Gamble, Diapers.com, and Sears.com. The EXPO cartridge provides Demandware clients with the opportunity to easily add the persuasive power of any existing user-generated videos onto relevant product pages. To maximize the impact, merchants can collaborate with EXPO to optimize implementation of both professional and consumer video to match the look and feel of their sites. EXPO can also work with Demandware clients on custom content programs, collecting timely, and on-message marketing content to amplify results.

"EXPO is excited to have the opportunity to provide user-generated and professionally-produced content from our single, integrated platform to Demandware clients," commented Bill Hildebolt, President of EXPO. "Our research this year has shown that the presentation of professional and user-generated video together provides superior conversion and engagement lift and we're looking forward to driving value for the Demandware clients who take advantage of this solution."

EXPO integration with Demandware offers merchants:

• Centralized content management: manage and publish existing professional product videos and user generated consumer videos
• Customizable Player: responsive-design, commerce-optimized player includes rich metadata to optimize for SEO and offers features including sharing, call-to action within player, custom skinning
• Video Analytics: detailed performance metrics enabling data-driven insights on engagement and intelligence on sales conversions
• Access to Library of over 300,000 UGC Videos: instantaneously publish existing UGC videos to relevant product pages based on product taxonomy

The Demandware LINK Technology Partner Program provides Demandware clients with a rich of set of pre-built integrations to cutting-edge commerce technologies and applications that can unlock revenue generating opportunities and enhance the brand experience. By reducing the cost and complexity of integrations, Demandware LINK allows retailers to adopt innovative third party technologies quickly and cost-effectively, allowing them to accelerate time to market and realize a faster return on their investment.

About EXPO

The EXPO platform is used by brands to capture and distribute product video across brand, social and retail web sites for all screens and devices. Through EXPO, brands activate their communities to share, via video, unbiased product reviews, how-tos, demonstrations, and other experiences that align with a brand's content marketing strategy. These persuasive videos harness word of mouth to drive engagement and conversion across owned, earned and paid media while supporting campaign messages, communicating product benefits, and capturing video SEO. For more information, visit: http://corp.expotv.com/.

SOURCE EXPO