Exporting in the Connected World: Your How-To Guide In The Virtual World Of Global Trade

LOS ANGELES, Dec. 9, 2014 /PRNewswire/ -- Coinciding with the International Monetary Fund's recent announcement that China overtook the United States to become the world's largest economy, comes a highly relevant new book by authors Mark Matsumoto and Miguel Olivares.

Photo - http://photos.prnewswire.com/prnh/20141208/162852
Photo - http://photos.prnewswire.com/prnh/20141208/162853

Exporting in the Connected World is a dynamic new book for anyone looking to tap today's global market where trade happens at the click of a mouse and your virtual office is your smartphone.

Matsumoto and Olivares reveal effective, empowering techniques on starting and growing your international business in a down-to-earth format combining hard-nosed business acumen, humor, and thought provoking commentary including:

• How to leverage the best free resources available.
• To spot an export winner that generates repeat orders.
• To develop private label products for export.
• How to create a profitable online export marketing strategy using Google AdWords.
• Leverage the fast emerging world of China E-Commerce

• Rules to avoid pitfalls.
• Effective international negotiation techniques.
• Running a business on your terms.

Along with coaching readers on international trade, the authors' make clever use of nuggets of wisdom, sprinkling the book with numerous Case Studies, Useful Tips and an ever-present Tool in the Box. The authors back up wisdom imparted in the book with a high value online resource, www.connectedworldtrade.com, sharing additional best practices and dissection of successful international trade deals.

Exporting in the Connected World offers immediate, actionable tools and straightforward real-world advice applicable with every turn of the page. A book for individuals, professionals, entrepreneurs, and seasoned exporters looking for an edge, or those who wish to make their trade business a reality, this book is sure to be a well-worn volume long after purchase.

The book will be unveiled on December 9^th at the LA Mayors Office of Economic Development-Port of Los Angeles Export Workshop targeted to Micro-Entrepreneurs (www.latradeconnect.org). The seminar will be presented by co-author, Mark Matsumoto.   

About the Authors:

Mark Matsumoto- Mark is President of Network International Exports, Inc, a trading company he founded in 1991.  Matsumoto has extensive experience exporting U.S. products and services including pioneering the kitchen waste disposal in Japan.  Matsumoto founded California ETEC in 2003 to expand the exports of education and training services. Matsumoto was awarded the Presidential "E" Award for Service Excellence (CA ETEC) in 2011. Matsumoto is a prolific speaker on the topics of Internet Export Marketing, Doing Business in Asia and Entrepreneurship. Matsumoto resides in Orange County, California

Miguel Olivares- Miguel is a Senior Commercial Trade Specialist, U.S. Commercial Service, Fort Lauderdale, Florida, who has counseled more than 1000 small and medium size companies on export development strategy. Olivares was awarded the Department of Commerce Bronze Medal in 2001 for conceptualizing the Global Matchmaking Reception. Olivares is a much sought after speaker on the topic of internet export marketing and export marketing strategies. Olivares resides in South Florida.

For further information (https://connectedworldtrade.com/media-kit/):

SOURCE Mark Matsumoto and Miguel Olivares