CHARLOTTE, N.C., May 19, 2016 /PRNewswire/ -- Extended Stay America – the largest owner operated hotel chain in the U.S. – has announced the completion of its 500th renovated hotel – the brand's largest hotel improvement initiative in its history. The company celebrated this milestone with a special event at the 500th renovated property in Waukesha, Wisconsin – right outside of Milwaukee. The renovation project, which began in 2012 is nearing completion, with 80 percent of the portfolio refreshed and $500 million invested to-date.
"Our renovation initiative has been a huge success. The hotels look great, our associates are proud and our guests get a fresh, clean and comfortable stay. Completing the renovation of 500 hotels has been one of the biggest things we've ever done and it is also one of the biggest in the hotel industry. As a leader in the extended stay segment we've now renovated more hotels than other hotel brands have in their entire portfolio," said CMO Tom Seddon. "As we near completion we're exceeding our own expectations with guest satisfaction scores continuing to climb."
Renovating responsibly has been integral to the company's approach in executing a brand-wide refresh of its 629 extended-stay hotels across the U.S. and Canada. To ensure this initiative had as little impact to the environment as possible, the company embarked on an extensive recycling and donation program over the past few years, that has diverted an estimated 27 million cubic feet of material from landfills to date. This volume is equivalent to 5.3 Titanic ships full of material.
Based on guest research and industry trends, renovated properties focus on providing business and leisure travelers with a comfortable and convenient stay, from fresh flooring and premium paint to fully redesigned lobbies and contemporary artwork. Guest rooms include elevated soft goods such as new sofas, upgraded bedding, plush pillows and fresh linens, along with improved lighting and updated bathroom amenities, like framed mirrors and curved rods to increase shower space. Additionally, renovated rooms incorporate a modern recliner and ergonomically designed desk chair for travelers to enjoy the flat screen TVs, with complimentary premium cable channels and free Wi-Fi available in every guest room.
Designed with convenience in mind, renovated properties have fully equipped kitchens in every guest room with a full size refrigerator, stovetop, cooking utensils, dishes, silverware and the "Away From Home Cooking" cookbook with travel-friendly recipes and supermarket shortcuts from Food Network Star Sunny Anderson. Beyond guest rooms, redesigned common areas provide a place for travelers to relax together offering free Wi-Fi and daily Grab and Go breakfast with quick and wholesome choices to start the day.
In addition to all the physical and aesthetic improvements guests can also take advantage of a new Extended Perks instant rewards program. Guests can save on future hotel stays as well as save instantly on over 160,000 national and local brands via the web or mobile app. Additionally, as part of the renovation celebration, Extended Stay America is offering $500 off 60 nights or more. To take advantage of this promotion, please click here.
Extended Stay America is also committed to giving back, launching an unprecedented multi-year partnership and flagship room donation program, Hotel Keys of Hope™ with the American Cancer Society, providing free and deeply discounted hotel stays to cancer patients who face the financial challenges of receiving potentially lifesaving treatment away from home. Since launching nationwide in 2013, Extended Stay America has donated more than 50,000 room nights helping over 7,000 patients and their families save over $3 million in costs associated with traveling for necessary cancer treatments. The hotel brand extended its partnership, committing a record-breaking 100,000 rooms over the next two years, providing lodging support to a targeted 15,000 cancer patients.
For more information about Extended Stay America, visit ExtendedStayAmerica.com or call 800-804-3724.
About Extended Stay
Based in Charlotte, N.C., Extended Stay America has 629 locations in the U.S. and Canada. The company owns and operates hotels under the brand, Extended Stay America ®, which serves the mid-priced extended stay segment. It is the largest owner/operator of company-branded hotels in North America and employs approximately 9,000 employees in its hotel properties and headquarters.
The Zimmerman Agency
Christa Hudson/Ivette Faulkner
(850) 668-2222, ESA@zimmerman.com
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SOURCE Extended Stay America