Extended Stay America® Named No. 1 Midprice Extended Stay Hotel Brand In Business Travel News' 2016 Hotel Brand Survey
With renovation plans in motion and ambitious plans for the future, the hotelier gains recognition from business travelers across the country
CHARLOTTE, N.C., Sept. 7, 2016 /PRNewswire/ -- Extended Stay America® hotels (ESA) — the largest owner/operator hotel company in North America — has been selected by Business Travel News (BTN) readers as the nation's No. 1 midprice extended stay hotel brand.
An annual initiative, BTN surveys its readers — more than 44,000 of the industry's most influential business travel buyers, who as a whole are responsible for 90 percent of the $293.3 billion in corporate travel spending — to measure their opinions of the lodging brands with which they work.
Extended Stay America earned top marks, ranking No.1 within the midprice extended stay hotel category, knocking off the two-year winner, Candlewood Suites. The hotelier earned specific recognition for corporate rate programs, quality of data provided by the sales team, physical appearance of properties, quality of public space business amenities and quality/variety of in-room personal amenities.
"It feels like we have experienced more positive change in the last 12 months, than we have in the last 20 years," commented Mark Mahoney, Extended Stay America executive vice president of sales. "We see this recognition from BTN readers as a validation of the service and value Extended Stay America offers. Providing a hotel room with a kitchen at a great price is clearly resonating with buyers and travel managers. To all of our customers and guests, we say thank you."
In the past year alone, Extended Stay America has undergone several brand-defining enhancements that support this honor, including the appointment of a new chief executive officer, Gerry Lopez, the launch of an innovative hotel management development system, the reorganization of the sales team to better service the needs of customers, the launch of a no-points based instant rewards program, Extended Perks, and the ignition of ESA 2.0, the brand's five year strategic growth plan.
With Extended Stay America's 500th property renovation completed earlier this year, the brand now has over 80 percent of its 629-property portfolio fully renovated, with plans to complete the project in early 2017. Based on guest research and industry trends, Extended Stay America has invested more than $650 million in hotel enhancements, providing business and leisure travelers alike with a comfortable and convenient stay.
Looking to the future, Extended Stay America is launching ESA 2.0, the brand's strategic five year plan to build new hotels for the first time in 10 years and begin franchising up to 25 percent of its portfolio. With ESA 2.0 will come new and innovative design plans to optimize space, implement smart storage solutions and better serve the frequent traveler. Common spaces will also be reimagined, placing all of guests' go-to amenities, like laundry, exercise facilities and entertainment areas, in one central, open-space hub. As Extended Stay America looks to further enhance and reposition the brand, the hotel is determined to stay committed to serving its very unique audience, a significant portion of which are business travelers.
For more information or to book corporate travel, please visit www.extendedstay.com or call 980-345-1997.
About Extended Stay America
Extended Stay America, Inc., the largest owner/operator of company-branded hotels in North America, owns and operates 629 hotels in the U.S. and Canada comprising approximately 69,400 rooms and employs over 8,500 employees at its hotel properties and headquarters. The Company's core brand, Extended Stay America®, serves the mid-priced extended stay segment. Visit www.extendedstay.com for more information about the Company and its services.
About Business Travel News
For over 30 years, Business Travel News has been providing business travel and meeting professionals with news, analysis and research. BTN is published monthly and has six annual research issues. Its circulation of 44,000 corporate executives are responsible for setting travel policy, managing and buying business travel/meetings for their companies. BTN's digital portfolio includes BTN Daily, BTN Global, BTN Travel Management and the industry's leading website www.BusinessTravelNews.com.
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SOURCE Extended Stay America
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