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Facebook Profile Pictures Go Black May 20 - May 27

Allstate launches blackout campaign to help save teen lives on the road


News provided by

The Allstate Corporation

May 19, 2011, 09:00 ET

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NORTHBROOK, Ill., May 19, 2011 /PRNewswire/ -- Car crashes are the number one killer of American teens, with an average of 11 American teens dying each day as a result of car wrecks.

Crash data from the Insurance Institute for Highway Safety (IIHS) shows that for five consecutive years, more teen drivers have died on May 20 than any other day of the year. A combination of warm weather, parties, friends and an ending school year, contribute to heightened teen fatal crashes during warm weather months.

Through its Facebook Save 11 page, Allstate is taking action to help stop the number one killer of teens. To help shed light on the darkness of teen driving deaths, visit Save 11 to download and replace your profile picture with a black image available on the page. The blackout campaign is scheduled to run through May 27.

Allstate launched Save 11, a national public awareness campaign designed to put a real, human face on the issue of teen driving deaths, thereby encouraging more members of Congress to support the STANDUP Act. 

The STANDUP Act gives states the guidance and resources to improve safe driving standards for teenagers – something that will benefit all drivers. Research has shown that optimum GDL laws are proven to save teen lives.  

Photos and video are available in the Allstate media newsroom.

Additional information can be found at:

www.facebook.com/save11

www.allstate.com/standup

www.facebook.com/XtheTXT

www.allstate.com/teen

The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer known for its "You're In Good Hands With Allstate®" slogan. Now celebrating its 80th anniversary as an insurer, Allstate is reinventing protection and retirement to help nearly 16 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via www.allstate.com and 1-800 Allstate®.

SOURCE The Allstate Corporation

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