WASHINGTON, Oct. 11, 2012 /PRNewswire/ -- On the heels of the Internet Corporation for Assigned Names and Numbers' (ICANN) late-night announcement proposing a surprising new procedure for batching new gTLD applications and accelerating the launch of new Web addresses, FairWinds Partners, the leading global domain name strategy consultancy, kicks off FairWinds Toronto at ICANN 45 on Sunday, October 14 in Toronto, Canada. FairWinds' four-day event coincides with ICANN's 45th Public Meeting in Toronto, which will be a crucial time for brand owners to receive important updates on new gTLDs and experience the ICANN process firsthand. FairWinds Toronto will feature insightful workshops for brand owners, one-on-one meetings with FairWinds' ICANN experts and with influential members of the ICANN community, social outings, and more.
"FairWinds is excited to be participating in this very important meeting," stated Josh Bourne, FairWinds' Managing Partner. "We are looking forward to presenting our understanding and insights on new gTLDs, as well as other issues that impact brand owners, to our clients and others during our workshops." FairWinds will host three workshops in Toronto, covering how ICANN works, how to successfully bring a new gTLD to market, and the importance of maintaining a strong domain name strategy and an optimized domain name portfolio.
In addition to the workshops FairWinds will be presenting, members of the FairWinds staff will serve as ambassadors to the ICANN Public Meeting, accompanying clients and other leading brand owners to critical sessions and meetings. "It is incredibly important for brand owners to understand the ICANN process and learn how policies are developed within the community," asserted FairWinds Managing Partner Phil Lodico. "This especially applies to brand owners that applied for new gTLDs, as ICANN will become an influential regulator once their new gTLDs launch, but it is also important for brand owners that did not apply, because ICANN's policies often have a profound impact on the way they do business and promote and protect their brands online."
FairWinds will be providing readers with regular updates and analysis from the ICANN Public Meeting on its gTLD Strategy blog. To follow these updates, check back with gTLDStrategy.com throughout the week.
For more information about FairWinds Partners and the services it provides to the world's leading brands, please visit FairWinds' new website at FairWindsPartners.com.
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SOURCE FairWinds Partners