Fall in "Love at First Bite" with Hellmann's at the 2014 National Restaurant Association Show

CHICAGO, May 19, 2014 /PRNewswire/ -- Hellmann's/Best Foods and the Unilever Food Solutions team are on a mission: to prove that just one bite can turn a walk-in restaurant customer into a regular.

To show the UFS commitment to the support of operators and the role Hellmann's can play in ensuring their dishes enhance the consumer experience, Hellmann's will partner with select Chicago restaurants to create the flagship "Love at First Bite" food truck.

The restaurant partners will create "bites" of their signature burgers, sandwiches and wraps inspired by Hellmann's/Best Foods mayonnaise to be served to customers from May 20-21, in locations at both Cityfront Plaza and the Loop Neighborhood of Chicago around the annual National Restaurant Association Show at McCormick Place.

In supporting our celebrated "Love at First Bite" operators, each consumer will receive a savory bite as well as a $2 coupon to use towards a meal at the partnering restaurants. This gives the partnering operators the ability to provide the full restaurant experience and each consumer who redeems the coupon is one more walk-in that can be turned into a regular.

"A huge challenge for restaurant operators right now is building traffic, getting new customers through the door, and once there, they need to convert them into 'regulars.' Time and again our research has proved that using Hellmann's makes a difference; use of high quality ingredients with consumer loved brands is the reassurance consumers are looking for.  What's more, consumers will determine the quality with their very first bite which in turn determines the likelihood of a return visit! This event brings this to life in a fun and visible way," said Simon Marshall, President, Unilever Food Solutions North America

Consumers can capture their "Love at First Bite" moment by hitting the "Love Button" and have their photo taken. They can select their personal photo at the social media booth to then upload/post/share their Hellmann's "Love at First Bite" moment on social media.

Hellmann's and the Food Solutions team invite all operators and consumers alike to experience firsthand the power of just one bite. The dates and locations of the "Love at First Bite" Food Truck are:

Tuesday, May 20
Time: 11:00 a.m. – 3:00 p.m.
NBC Building
Truck Location: 450 North Cityfront Plaza Drive
Map: https://goo.gl/maps/vayQD

Wednesday, May 21
Location 1
Time: 11:00 a.m. – 1:00 p.m.
The Loop Neighborhood
Truck Location: West Monroe St. & South Clark St.
Map: http://bit.ly/PXSVif 
Location 2
Time: 1:00 pm. – 3:00 p.m.
The Loop Neighborhood
Truck Location: Wacker Dr. and Adams St.
Map: https://goo.gl/maps/jA0Sx

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Unilever Food Solutions - Who We Are

At Unilever Food Solutions, we help chefs all over the world serve tasty, wholesome meals that keep guests coming back for more.

Our service offering around Your Guests, Your Menu and Your Kitchen provides insights and tools to help make your business more profitable. We create ingredients that save precious prep time in the kitchen, without compromising on flavor or flair and constantly provide ideas and inspiration that keep your menu fresh and exciting. Our ingredients are some of the staples of professional kitchens in 74 countries around the world: Knorr®, Hellmann's®, Lipton® and more.

We've been in the foodservice industry since the 1880s. We're chefs ourselves. We understand that critical balance between impressing your guests and making a profit, and how to keep your menus and recipes fresh and exciting, as times and tastes change.

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SOURCE Unilever Food Solutions