NEW YORK, May 31, 2017 /PRNewswire/ -- Nielsen (NYSE: NLSN) announced today that it has expanded its long standing relationship with Family Dollar, one of the nation's fastest growing retailers. Together, Nielsen and Family Dollar will deepen the application of Nielsen's analytics to fuel Family Dollar's strategic efforts. Nielsen will now be the architect and exclusive provider of Family Dollar's Trading Area and custom product hierarchy.
Effective immediately, Nielsen will begin work on creating exclusive trading areas and a retail defined hierarchy on behalf of Family Dollar. Through a dedicated team, and access to Nielsen's industry-leading data, such as Pricing Analytics, Integrated Point-of-Sale (POS) and Scan delivery of Nielsen's Answers On Demand (AOD) data, Segmentation and custom survey analytics.
For the past 14 years, Nielsen has been a strategic resource to Family Dollar, closely tracking and supporting its upward trajectory and growth within the dollar channel space. Through deeper analytics, Family Dollar will be able to leverage insights to help advance its mission to be the best small-format value and customer-first retailer serving the needs of customers in the neighborhoods they serve.
"We could not be more proud that Family Dollar has chosen Nielsen as its sole provider of its Trading Area and custom product hierarchy release," said Rob Hill, EVP, Retail Services at Nielsen. "We are looking forward to working with Family Dollar to provide the integral insights it needs to continue to grow its business in today's highly competitive marketplace."
The expansion of services for Family Dollar reinforces Nielsen's position as an analytic authority for dollar channel retail outlets. Currently, Nielsen covers metrics for 90% of the total U.S. dollar channel market.
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.
CONTACT: Genevieve Aronson Genevieve.Aronson@Nielsen.com; 646-654-5742
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