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Nov 19, 2020, 09:00 ET Nielsen Advances The Next Frontier Of Measurement And Technology

Nielsen (NLSN) today unveiled its ID resolution system that will underpin its audience and outcomes measurement products in a cookieless world to...


Nov 10, 2020, 09:00 ET Nielsen Doubles Down On Advanced TV Measurement, Helps Advertisers Unlock & Monetize Addressable

Today, Nielsen (NYSE: NLSN) announced that it is adding addressable measurement to its National TV currency. Through strategic data integrations,...


Nov 01, 2020, 13:20 ET Nielsen Announces Sale of Global Connect Business to Advent International for $2.7 Billion

Nielsen Holdings plc ("Nielsen") (NYSE: NLSN) announced today that it has signed a definitive agreement under which affiliates of Advent...


Oct 27, 2020, 10:05 ET Nielsen's Global Consumer Business Reinvents Itself For The Future Of Consumer Intelligence

Today, Nielsen's Global Consumer Business unveiled a striking new brand identity—including new company name and logo—at Intelligence Reimagined, the...


Oct 21, 2020, 08:00 ET Nielsen's 10th-Year African American Consumer Report Explores The Power Of The Black Community From Moment To Movement

For 10 years, Nielsen has been dedicated to telling the story of the power of Black consumers and their diversity, long before the call for social...


Oct 21, 2020, 04:45 ET Nielsen Reaches Agreement With NPR For Podcast Buying Power Service

Nielsen (NYSE: NLSN) today announced that NPR is now a subscriber to Nielsen's Podcast Buying Power service. As a new subscriber to Nielsen's...


Oct 15, 2020, 09:00 ET Nielsen To Measure Connected TV Campaigns On YouTube & YouTube TV For The First Time

Today, Nielsen announced that YouTube's streaming TV inventory will be measured in Digital Ad Ratings and Total Ad Ratings to help media buyers and...


Oct 01, 2020, 09:00 ET Nielsen Supercharges Ad Intelligence Platform With Richer Advertising Spend Data

Nielsen (NYSE: NLSN) today announced that it is augmenting the U.S. digital capabilities of Nielsen Ad Intel, a market-leading advertising...


Oct 01, 2020, 06:00 ET Capitalizing on Innovation Trends Today Will Drive Business Growth in the New Normal

BASES, a Nielsen Global Consumer Business, released its highly anticipated 2020 U.S. BASES Top 25 Breakthrough Innovations List. While COVID-19 will...


Sep 29, 2020, 09:00 ET Nielsen's Global Consumer Business Reinforces Commitment To Chicago As Site Of Global Headquarters

Today, Nielsen's Global Consumer Business announced Chicago as its global headquarters as it moves forward with its journey to becoming a standalone...


Sep 17, 2020, 08:00 ET Launching Nielsen Compass: A World Leading And Powerful Campaign Outcomes Database

Nielsen (NYSE: NLSN) today announced that it is launching Nielsen Compass, a powerful, world leading database that leverages the company's global...


Sep 02, 2020, 09:00 ET Nielsen Fan Insights Expands Coverage in Asia, Makes Fan Behavior Data Available for 26 Markets Worldwide

Nielsen (NYSE: NLSN) has unveiled new enhancements to its breakthrough Fan Insights platform enabling even better visibility into the interests,...


Aug 26, 2020, 12:31 ET Nielsen Appoints Scott Brown as Head of Audience Measurement to Lead the Company's Cross-Media Strategy

Nielsen (NYSE: NLSN) took a significant step forward in its ongoing transformation today by elevating Scott Brown to the role of General Manager,...


Aug 12, 2020, 05:00 ET Veritone One Subscribes To Nielsen's Podcast Buying Power Service

Nielsen (NYSE: NLSN) today announced that Veritone One, Inc. is now a subscriber to Nielsen's Podcast Buying Power service. With headquarters in...


Aug 06, 2020, 10:21 ET New Study Reveals Latinos Are Transforming Cultural Connections During COVID-19

Nielsen's latest Diverse Intelligence Series consumer report, Cultural Connectivity Transformed: How Latinos are connecting while social distancing,...


Aug 06, 2020, 10:21 ET Nuevo estudio revela que los latinos están transformando las conexiones culturales durante la pandemia del COVID-19

El último informe del consumidor, Diverse Intelligence Series de Nielsen, Cultural Connectivity Transformed: How Latinos are connecting while social...


Jul 28, 2020, 09:00 ET Nielsen Report Finds that Driving Connections with Multicultural Consumers is Key for Auto Industry

Nielsen (NYSE: NLSN) today released its Annual Auto Marketing Report, which examines how shoppers from various ethnic and racial backgrounds differ...


Jul 21, 2020, 09:00 ET Nielsen Launches Next Gen Methodology For Its Flagship Digital Measurement Products

Nielsen (NYSE: NLSN) today announced sweeping changes to its digital measurement methodology, ushering in a new era of privacy-centric measurement...


Jul 09, 2020, 11:31 ET Nielsen And SKU Ninja + WhyteSpyder Combine Tools To Empower Walmart Suppliers To Optimize Online Content And Performance

Nielsen (NYSE: NLSN) Global Connect and industry-leading e-commerce experts SKU Ninja + WhyteSpyder announced today a joint effort to help Walmart...


Jul 09, 2020, 09:00 ET Nielsen Launches Audience Planner Solution For Efficient Integration of First-Party Data

Nielsen (NYSE: NLSN), a global measurement and data analytics company, today launched Nielsen Audience Planner, an always-on solution that enables...


Jun 23, 2020, 10:00 ET Media Rating Council (MRC) Accreditation Granted To Nielsen's National And Enhanced Local TV Ratings Services

Nielsen announced today that its Local People Meter (LPM) market service and Set Meter measurement services in 19 of 31 U.S. Set Meter markets have...


Jun 18, 2020, 10:30 ET Nielsen Brandbank And SKU Ninja® + WhyteSpyder Team Up To Bolster Rich Media Capabilities For Walmart Suppliers

Nielsen Brandbank, the world's largest provider of digital product content for eCommerce platforms, and industry-leading rich content experts SKU...


Jun 17, 2020, 09:00 ET Nielsen: Consumption recovery injects new vitality into China's economy

The latest study by Nielsen, the global measurement and data analytics company, shows that there has been an improvement of consumption willingness...


Jun 09, 2020, 10:09 ET Nielsen Advances Shopper Research With Extreme Reality And Gaming Technology

Today, Nielsen (NYSE: NLSN) Global Connect introduced its virtual suite of Smart solutions to the U.S. market. This virtual suite includes three...


Jun 08, 2020, 08:32 ET Major Political Agency National Media Signs Agreement for Nielsen Voter Ratings

Nielsen (NYSE: NLSN) and National Media today announced an agreement to use Nielsen Voter Ratings for local TV measurement in key markets. National...