Far more than intelligent lighting: Philips Hue reimagines the smart home

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Sep 04, 2025, 10:18 ET

The Hue Bridge Pro sets new standards for performance, capacity, speed and how users control their smart home
The Philips Hue Essential range is the perfect starting point for newcomers looking to explore the world of Hue

EINDHOVEN, Netherlands, Sept. 4, 2025 /PRNewswire/ -- Under the campaign "Reimagine Your Home," Signify (Euronext: LIGHT), the world leader in lighting, presents a major update to the Philips Hue line-up. Alongside the new Hue Bridge Pro, a redesigned range of LED strip lights, and an entry-level product line, more innovations and software updates are on the way. They will make smart living even more accessible and immersive.

Philips Hue introduces the Hue Bridge Pro

"With these launches, we are opening a new chapter for Philips Hue," says John Smith, Business Leader for Philips Hue at Signify. "Smart lighting sits at the heart of what we do, but our vision for the smart home goes further: with offerings that cover security, entertainment and wellbeing, increasingly tapping into the potential of artificial intelligence. Our goal is to make our users' lives more intuitive, personalized, and connected—and to reimagine home itself."

A future-ready foundation with the new Hue Bridge Pro
The new Hue Bridge Pro lays the foundation for the next era of smart lighting control. The sleek, all-black centerpiece of the Hue ecosystem is a powerful evolution of the current Philips Hue Bridge and sets new standards for performance, capacity, and speed. With support for up to 150 lights and 50 accessories, it powers even the most ambitious Hue homes from a single Bridge – making smart lighting simpler, faster, and more future-ready.

Built with a processor five times more powerful and a memory 15 times larger than the Philips Hue Bridge, the Hue Bridge Pro allows users to store over 500 custom lighting scenes and enjoy faster response times across the system. It's powered by the new Hue Chip Pro and enables cutting-edge capabilities like Hue Motion Aware™ – an advanced smart feature that transforms Philips Hue lights into motion sensors, which turn on the lights when motion is detected.

Upgrading is easy: users can transfer all the settings of a current Philips Hue bridge with just a few clicks. Support for combining multiple Bridges into a single Bridge Pro will come before the end of the year.

Philips Hue Essential offers an even more accessible entry to the Hue system
As the market leader in smart lighting, Philips Hue is known for premium quality, seamless integration, and intuitive control. With the new Philips Hue Essential range, that same trusted experience is now available at a more accessible price point. Essential products run on the same software and connectivity as the main Philips Hue line — ensuring reliability and compatibility across the ecosystem — but with simplified lighting performance, making it a more affordable way to start your Philips Hue journey.

The range includes A19 and BR30 bulbs, and a versatile strip light that offers a wide spectrum of white and color tones to create the right ambiance in any space. Fully compatible with the Hue ecosystem, they work instantly with Bluetooth and unlock even more features when paired with a Hue Bridge. Whether starting small or building toward a whole-home setup, Philips Hue Essential makes it easier than ever to enjoy the benefits of smart lighting.

Realize any setup with the brand-new range of strip lights
Strip lights are one of the most creative ways to transform a space – and Philips Hue is revamping this category with a brand-new range of LED strips. The main strip light highlight is the Philips Hue OmniGlow, our first perfectly spot-free strip based on CSP (chip-scale-packaging) technology, delivering a smooth, premium light effect for any application.

The popular Festavia range expands with two new outdoor products
The Philips Hue Festavia permanent string lights are made to stay in place all year long – mounted along facades or rooflines – to create a decor matching your mood or any celebration with ease. The Philips Hue Festavia globe string lights complement this with elegant bulbs in a lightguide-style design, adding a decorative sparkle to balconies, pergolas, or patios. Both options are IP65 rated for year-round durability, helping users create different vibes for every festivity or moment – without needing to take them down.

The Hue Secure video doorbell helps improve home security
With Hue Secure, lighting meets peace of mind. The new Secure video doorbell is a key upgrade that helps users keep an eye on their front door, sending push notifications - or turn lights on automatically - when motion is detected or someone rings the bell. Thanks to a wide-angle lens and two-way talk, users can see who's there and communicate with them from anywhere.

The new Hue Smart Chime complements the system by providing sound alerts when the doorbell rings. Simply plug it in and stay informed – no matter where you are in your home.

New software updates are also enhancing Secure features:

24-hour video history now free later this year – Previously part of the Secure subscription, this feature is now available to all Hue Secure camera and doorbell users at no cost
Cameras can now recognize smoke alarm signals and respond with emergency light alerts
In 2026, AI-powered facial recognition will reduce false alerts and personalize user responses

Sonos and Philips Hue: Immersive sound meets smart lighting
Hue is taking an exciting new step in entertainment – announcing a partnership with Sonos, the leader in immersive sound, which aims to deliver a more unified smart home experience, integrating light and sound in new intuitive ways. As a first step, Sonos Voice Control users will soon be able to operate Philips Hue lights using voice commands.

The rise of AI-driven experiences
Hue's AI-powered capabilities continue to evolve. Following the early-2025 debut of its generative AI assistant, the feature is now live in most markets. The assistant uses contextual understanding to suggest or create lighting scenes based on a user's mood, style, or occasion – unlocking lighting that feels more responsive than ever before.

Support for creating automations via the AI assistant will launch shortly, allowing users to set up smart, effortless routines. In addition, the Hue Sync PC app will introduce a new syncing mode that leverages AI to extract the most relevant events on screen, creating an even more immersive and dynamic entertainment experience.

Availability dates

Hue Bridge Pro

North America: September 2025 (USD 98.99)

Philips Hue essential range

Philips Hue Essential A19

North America: September 2025 (US $24.99 – US $59.99, 1P/2P/3P/4P)

Philips Hue Essential BR30

North America: September 2025 (US $24.99 – US $39.99, 1P/2P)

Philips Hue Essential strip light

North America: December 2025 (USD 59.99 – 5M)

Philips Hue Essential starter kits A19

North America: September 2025
- Starter kit Essential E27 2 pieces + Hue Bridge V2 (US $79.99)
- Starter kit Essential E27 4 pieces + Hue Bridge V2 (US $99.99)

Philips Hue A19 bulb

North America: September 2025
- Philips Hue White Ambiance A19 60W 2P (US $48.99)
- Philips Hue White Ambiance A19 75W 2P (US $54.99)
- Philips Hue White And Color Ambiance A19 60W (US $54.99 – $197.99 1P/2P/3P/4P)
- Philips Hue White And Color Ambiance A19 75W (US $59.99 – $109.99 1P/2P)
- Philips Hue White And Color Ambiance A19 100W (US $70.99)
- Philips Hue White A19 60W (US $29.99 – $54.99 2P/4P)
- Philips Hue White A19 75W 2P (US $33.99)
- Philips Hue White A19 100W (US $23.99)

Philips Hue strip lights

Philips Hue OmniGlow strip light

North America: October 2025 (US $ 139.99 – 3M)

Festavia permanent string lights

North America:
- September 2025 (US$399.99 – 27M; US $599.99 – 45M)

Festavia globe string lights

North America:
- September 2025 (US $175.99 –7M; US $219.99 – 14M)
- December 2025 (US $362.99 – 28M)

Hue Secure video doorbell

North America: September 2025 (US $169.99)

Hue Secure smart chime

North America: September 2025 (US $59.99)

Read other Philips Hue press releases here:

About Signify
Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers and the Internet of Things. We unlock the extraordinary potential of light for brighter lives and a better world. Our advanced products, systems and data-enabled services deliver business value and transform life in homes, buildings and public spaces. In 2024, we had sales of EUR 6.1 billion, approximately 29,000 employees and a presence in over 70 countries. We feature in the Dow Jones Sustainability World Index and hold the EcoVadis Platinum rating, placing in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on LinkedIn, Instagram and X. Information for investors is located on the Investor Relations page.