ENGLEWOOD CLIFFS, N.J., May 9, 2017 /PRNewswire/ -- MAGNUM®, the world's authority on ice cream and chocolate pleasure, today announced its most daring collaboration yet with two of the most celebrated names in fashion. Iconic, world-renowned Moschino Creative Director Jeremy Scott and international film star and supermodel Cara Delevingne have teamed up with MAGNUM for their "Unleash Your Wild Side" campaign to celebrate MAGNUM Double, encouraging people around the world to embrace and show off their wild side and live the MAGNUM "Dare to go Double" attitude.
To launch the campaign, an entertaining short film directed by Scott and starring the fierce and fearless Delevingne has been produced to give viewers a taste of what the "Unleash Your Wild Side and Dare to go Double" attitude is all about. Featured in the film are the "beasts," a few of Moschino's uniquely crafted illustrations designed and brought to life specifically for the campaign. The beasts will make another appearance during a big reveal at the Cannes International Film Festival on May 18.
THE MAGNUM X MOSCHINO FILM
To celebrate the wildly indulgent MAGNUM Double, MAGNUM has produced a short film for the campaign. The 45-second film stars Delevingne and features Scott and a number of new Moschino characters (the beasts) brought to life by legendary animator Uli Meyer, who is most notable for his work on "Who Framed Roger Rabbit" and "Space Jam."
The film is inspired by the wild and bold "Dare to go Double" attitude and that ultimate moment of pure indulgence and pleasure that comes from biting into the thick cracking chocolate and velvety, smooth ice cream of a decadent MAGNUM Double. The film sees the beasts star-struck while slyly attempting to get their paws on Delevingne's mouth-watering MAGNUM as she confidently struts through the city streets. The film can be viewed here.
"What I love about this film is it's all about indulging in life's little pleasures," said Delevingne. "Plus, how could making a film with Jeremy Scott about ice cream not be awesome? Delicious from beginning to end."
"The collaboration with MAGNUM, from designing the beasts to directing the film has been beyond fun for me," said Scott. "Working with Cara was amazing, and being bold with fashion is something I try to bring to life in my work every day. Fashion is that element of expression that gives you pleasure and allows for you to show off your personality and attitude. It's fun to be able to give people that outlet! I'm so excited for you to see what we'll be sharing in Cannes – watch out for the beasts!"
MAGNUM X MOSCHINO IN CANNES
Once again, MAGNUM will be back at the Cannes International Film Festival this year to celebrate the "Unleash Your Wild Side" campaign. Scott and Delevingne will join MAGNUM for another exciting reveal on May 18.
The evening of May 18 will see MAGNUM and Moschino collaborate yet again to host the hottest and wildest party on the Croisette, giving guests an evening of pure indulgence and pleasure in true "Unleash Your Wild Side" style. Stay tuned for more details on the A-list attendees and entertainment to come.
Launched in 1989, MAGNUM® was the first handheld ice cream bar targeted as a premium adult offering. Today, MAGNUM® is one of the world's leading ice cream brands, selling one billion units annually worldwide.
MAGNUM® Ice Cream bars use only the finest premium ingredients, including silky vanilla bean ice cream and are the only ice cream bars made with Belgian chocolate, for the ultimate chocolate indulgence.
MAGNUM® Ice Cream bars are available in 3-count multipacks at grocery stores nationwide for a suggested retail price of $4.49. MAGNUM® Mini bars are available in 6-count multipacks for a suggested retail price of $5.49
Learn more about MAGNUM® at magnumicecream.com and follow MAGNUM® on the below social pages:
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in more than 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Seventh Generation, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2016.
The Unilever Sustainable Living Plan commits to:
- Helping more than a billion people take action to improve their health and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.
Unilever ranked number one in its sector on the 2016 Dow Jones Sustainability Index.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
To connect with Unilever U.S. via Facebook visit: www.facebook.com/unileverusa
To connect with Unilever U.S. via Twitter follow: @unileverusa
For more information or images, please contact: