Fashion Trade Show in Hong Kong to Host Fashion Access Forum 2010; PUMA Confirmed as Speaker

Jul 02, 2010, 04:02 ET from APLF Limited

HONG KONG, July 2 /PRNewswire-Asia/ -- Organisers of FASHION ACCESS -- the international trade fair in Hong Kong for head-to-toe fashion -- has announced the launch of Fashion Access Forum 2010 at their upcoming fair running 28 - 30 September, at the Hong Kong Convention and Exhibition Centre.

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The half-day Forum will help exhibitors and buyers stay on top of key issues shaping the fashion world today and, as a permanent fixture at FASHION ACCESS, keep attendees up to date in a fast-changing and competitive industry.

Topics to be explored at the 2010 Forum include business opportunities for footwear in China, sustainable fashion and post-crisis trends in consumer buying and behaviour. Already confirmed to speak are top industry executives from PUMA and Global Footwear Partnerships.

While the focus is on footwear, even those specialising in other products such as bags, accessories and apparel could find the Forum topics relevant to their respective sectors. "These are times of great opportunity for all fashion sectors as new markets are opening throughout Asia, and established ones in the West are rapidly evolving," said Perrine Ardouin, Event Director of the organisers APLF.

Confirmed speakers at Fashion Access Forum 2010 include Mr. Peter T Mangione, Managing Director, Global Footwear Partnerships, who will take a comprehensive look at global footwear retailers and how footwear entrepreneurs can better understand market opportunities and realities in the China market. Mangione brings 30 years of experience in the footwear sector. Until 2009 he was President of the Footwear Distributors and Retailers of America, the largest shoe trade association in the United States.

Approaching the sector from an eco-friendly perspective will be Dr. Reiner Hengstmann, Global Director SAFE Supply Chain for PUMA. Hengstmann was closely involved in developing PUMA's 'clever little bag' that does away with the outer shoebox. "The key was to produce something sustainable yet also highly marketable," said Dr Hengstmann. It emphasises PUMA's position as a reliable, responsible brand -- and profitable too.

Meanwhile, the footwear sector at the upcoming FASHION ACCESS is seeing strong global representation.


FASHION ACCESS will be held 28 - 30 September in Hong Kong at the Hong Kong Convention & Exhibition Centre, Wanchai. The fair's global exhibitors will feature new collections for spring-summer 2011.

FASHION ACCESS takes place twice a year in Hong Kong and offers a wide range of trendy and sensibly-priced bags, footwear, small leather goods, apparel and fashion & lifestyle accessories.

    For fair details, please contact:
     Ms. Perrine Ardouin, Event Director

    For media enquiries, please contact:
     Ms. Emily Chan, Marketing Communications Executive

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