Fashion Week Models Combat Wear and Tear on Hair with Viviscal

CHICAGO, July 14, 2011 /PRNewswire/ -- No one knows the harsh effects of over styling, coloring and blowouts on hair more than top runway models. Despite strutting fabulous looks and exuding glamour, many models admit experiencing hair loss and thinning issues. Determined to find a solution, models including Caroline Trentini, Jessica Stam and Karlie Kloss are turning to Viviscal natural hair supplements and experiencing thicker tresses and hair growth. To maintain thick, long and healthy hair, Fashion Week's runway goddesses turn to Viviscal to protect and preserve their crowning glory.

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"As a salon owner and stylist, I recommend Viviscal Professional to all my female clients who are experiencing thinning hair," said Martino Cartier. "I can't tell you how delighted they - and I - are with their healthier, fuller and longer hair! Plus, I love the fact that it is all natural with clinical results to back it up!"

• Lady Gaga's stylist, Danilo, reveals that he has recommended Viviscal to several clients including models and celebrities. He has seen amazing results, with hair becoming "healthier and thicker."(1)
• Supermodel Natalia Vodianova lists Viviscal among her hair heroes. "I use Viviscal Shampoo and Conditioner – they are great for thickening fine hair."(2)
• Sasha Pivovarova commented, "I don't have much hair to start with, and it gets badly damaged with all the styling; (the model) Jessica Stam recommended I try a supplement called Viviscal Maximum Strength...it really works – I saw a major difference in three months. My hair is stronger and more resistant."(3)
• Karlie Kloss shares her hair success on the blog IntotheGloss.com, noting, "I bought a three-month supply – you take one in the morning and one at night, and literally the difference in my hair is like night and day. It has some sort of marine complex – some kind of fish oil – whatever it is, it's amazing."(4)
• Celebrity stylist Guido Palau recommends a six-month course of Viviscal. "I've known loads of people who have used it, and they've all said it's the only thing that helped regenerate their hair."(5)
• Celebrity hairstylist Harry Josh has also suggested it to several of his clients: "I've recommended it to everyone at one point or another – Gisele, Cameron, Demi – whether they wanted to get over a haircut they didn't like or wanted longer hair faster."(6)

Viviscal nutritional supplements are clinically proven and scientifically tested as an effective tool to combat thinning hair in both men and women, appropriate for all hair types.  These 100 percent natural tablets contain the exclusive AminoMar C Marine Complex that supplies vital nutrients needed to nourish thinning hair and promote existing hair growth. AminoMar C is made up of fish proteins that increase the body's natural production of keratin. The Finnish product works in four stages over a period of four to six months, with many users seeing results in as early as three months.

"Hair loss starts earlier for women than men and the patterns are different," said Doris Day, MD, FAAD, MA. "To battle the bare spots, I recommend Viviscal over-the-counter supplements... to stimulate growth and prevent additional loss...(7)"

More than 60 million Americans suffer from thinning hair, and about half of all people end up with bald spots or thinning hair by age 50 according to research. Besides heredity, other contributors to hair loss include stress, nutrition and styling. Viviscal is for every adult at any age.

Viviscal hair supplements are available at Rite-Aid nationwide, online at www.viviscal.com or by calling 1-877-333-4581. A 60-tablet bottle of Viviscal, equivalent to one month's supply, is priced at $49.99. For maximum results, supplements should be taken twice daily – once in the morning and then again in the evening. Visit viviscal.com for more information.

ABOUT THE VIVISCAL BRAND:

Viviscal is the world's leading brand of dietary supplements for the treatment of reversible thinning hair for both men and women. Made in Finland, Viviscal uses a proprietary marine complex called AminoMar C™, originally identified by Finnish researchers in the 1990s. The treatment is supported by five European scientific studies, including researchers from the Swedish Alopecia Association, Helsinki Research Center, Finland's Department for Dermatological Research and Dermatological Clinic in Leverkusen, Germany.   Viviscal is owned by Lifes2Good, whose U.S. headquarters are in Chicago, Illinois.

(1) Look, June 2010

(2)Tatler, January 2010

(3) Glamour, July 2009

(4) IntotheGloss.com, November 2010

(5) New York Times, Style Magazine, April 2010

(6) Vogue, July 2011

(7) Redbook, April 2011

CONTACT:  Rosalie Morton (703) 894-5460 x105

SOURCE Viviscal