NEW YORK, Aug. 20, 2012 /PRNewswire/ -- New York & Company, Inc. (NYSE:NWY) announces its annual participation in Fashion's Night Out on September 6, 2012 with special host, fashion expert Stacy London—renowned media personality and stylist of TLC's™ "What Not To Wear," founder and creator of Style for Hire, and author of The Truth About Style.
At the NY&C 58th & Lexington store, from 6pm to 9pm, DJ Scratch Academy will spin as customers shop and get unique, one-on-one expert style tips and fashion advice: Stacy and her team of experts from Style for Hire will individually style our customers, offer personal styling tips, and help create the perfect look from our Fall 2012 collection.
In addition, the first 100 customers who make a purchase during the event will receive a complimentary copy of Stacy's new book, The Truth About Style, ahead of the fashion pack—as the book will not officially be released until October.
Says Eran Cohen, Executive Vice President, Chief Marketing Officer of New York & Company: "We're thrilled to give our customers at FNO the chance to be styled by Stacy, who will help them find the perfect look to fit and flatter each customer individually."
Stacy's favorite, personally-selected NY&C apparel and accessories—"Stacy's Picks"—will be featured in a designated area in the store for one night only, so customers at FNO will be able to see what Stacy recommends for the office to evening. "Stacy's Picks" of favorite NY&C styles will also be featured on www.nyandcompany.com for two weeks after the event.
To add to the festivities, champagne will be served, as well as macarons from fashion industry dessert darling, Dana's Bakery—not only delectable, but custom-styled to complement the NY&C Fall Collection!
About New York & Company, Inc.
New York & Company, Inc. is a leading specialty retailer of women's fashion apparel and accessories, and the modern wear-to-work destination for women, providing perfectly fitting pants and NY Style that is feminine, polished, on-trend and versatile—all at an amazing value. The Company's proprietary branded New York & Company® merchandise is sold exclusively through its national network of retail stores and eCommerce store at www.nyandcompany.com. As of August 16, 2012, the Company operated 537 stores in 43 states. Additionally, certain product, press release and SEC filing information concerning the Company are available at the Company's website: www.nyandcompany.com.
Contact: Marielle Gelber, +1-212-884-2706
SOURCE New York & Company