Fathead® Acquires Gamer Graffix, Expanding Product Portfolio and Retail Presence

Array of electronic and gaming device products add Real. Big. themes to Fathead Skins

Jun 23, 2010, 06:00 ET from Fathead

DETROIT, June 23 /PRNewswire/ -- Fathead LLC, the leading brand in sports and entertainment graphics, today launched new product offerings and categories recently acquired from top skins provider, Gamer Graffix. The acquisition allows Fathead Skins to enter the growing market of designer skins for handheld and console gaming units, gaming controllers, mobile phones, laptops and other personal electronic devices. Fathead also acquired seven employees, and most of the company's licenses, trademarks and intellectual properties, including its unique protective epoxy doming technology. The acquisition purchase price was not disclosed.

Fathead, based in Michigan, will utilize Gamer's former Providence, Rhode Island, headquarters as an additional base of operations while the company continues to merge the newly added products onto Fathead.com and in select retail outlets.  

"The addition of Gamer's robust collection of youth and gaming character-themed skins uniquely complements Fathead's strong wall graphics portfolio," said Fathead President Todd Lunsford. "This is a win-win on many levels for both companies. Fathead.com provides a cool new destination for Gamer fans while deepening our footprint at the national and specialty retail level," he said.

"We're ecstatic to be a part of the Fathead Team and the tremendous product recognition they've created with consumers," said Bill Dessel, former Gamer Graffix managing director and now managing director, Fathead. "This is a unique opportunity to expand our innovative dome technology for skins and further grow our healthy 90 percent retail market share under the strong Fathead brand.  And our team members love being part of the very cool Fathead culture," Dessel said.

Fathead vinyl wall graphics products can be purchased at Fathead.com, where thousands of the amazing themed-products can be found, or by calling (877)-FATHEAD.  

About Fathead Fathead is the leading brand in sports and entertainment graphic products. Fathead products give fans the opportunity to bring their favorite passion or inspiration to life. Fathead products include Fathead Customs, Fathead Tradeables, Fathead Skins, and Fathead's flagship "Real. Big." the officially licensed life-size, hi-def wall graphics of professional athletes, animated heroes, entertainment characters, team helmets and logos. Fathead maintains license agreements with leading consumer brands across many industries and professional sports leagues. For more information, visit www.fathead.com.

SOURCE Fathead



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