Fathom Brings on Industry Veteran Maurice Zarmati to Join the Pioneering Social Impact Travel Company
Zarmati will leverage expertise to assist rapidly growing Fathom to reach new and broader audiences
Fathom was created for the passionate and growing number of travelers seeking mindful, purpose-driven and easily accessible travel programs that allow them to make an impact
SEATTLE, Oct. 9, 2015 /PRNewswire/ -- Fathom, the pioneer in social impact travel and Carnival Corporation's (NYSE/LSE: CCL; NYSE: CUK) 10th and newest brand, has engaged 44-year cruise industry veteran Maurice Zarmati to work with the burgeoning company. Fathom, which provides a different kind of cruise that combines travelers' love of travel with their desire to make a difference, will tap Zarmati's extensive knowledge of the cruise industry to augment its already robust tools designed to support travel professionals in marketing this one-of-a-kind travel experience.
"Maurice has been a trusted advisor to Carnival Corporation and me for more than four decades, beginning in 1972 when my father invited Maurice to be among the small group of founding members of the Carnival Cruise Lines team," said Micky Arison, chairman of Carnival Corporation. "I look forward to Maurice's wealth of industry expertise furthering the success of this new category of cruise being pioneered by Fathom."
An award-winning, multilingual, seasoned expert who is part of the Cruise Lines International Association Hall of Fame, Zarmati's impressive career spans 40-plus years and includes executive-level positions with Carnival Cruise Lines and Costa Cruises. After retiring from his role as president and CEO of North America for Costa almost four years ago, Zarmati began providing consulting services to a range of cruise line companies and cruise industry suppliers, assisting with worldwide sales, marketing and passenger-traffic initiatives.
"Maurice was on the frontlines selling Carnival Cruise Lines when the company had just three ships and carried only 160,000 passengers a year, so he has an insider's perspective on the exciting journey from start-up to industry-leading global venture," said Arnold Donald, chief executive officer of Carnival Corporation. "His insight and relationships are a great addition to our Fathom team."
According to Zarmati, working with the Fathom team is an exciting opportunity for him to apply his background and skills in new and different ways and make a positive difference in the world, as he helps market the unique Fathom experiences. "The Fathom team is doing something remarkable – it's harnessing the assets and resources of the world's largest travel and leisure company for the greatest possible transformative impact, globally. It is gratifying to be on the ground floor of building something that will for the first time provide travelers the opportunity to build community with like-minded travelers, become immersed in another culture, and work alongside its people to create enduring social impact," said Zarmati.
"At our first meeting, I knew Maurice could be an incredible resource for Fathom," said Tara Russell, president of Fathom and global impact lead for Carnival Corporation. "Maurice is well-known and highly respected throughout the cruise industry. His first-hand knowledge and multicultural expertise will complement our current programs supporting travel professionals who are selling Fathom to the passionate and growing number of travelers seeking mindful, purpose-driven experiences."
Zarmati resides in Miami. He earned a Bachelor of Arts in foreign languages and literature and general and marketing management from the University of Miami.
Travelers may reserve a spot on future Fathom sailings by calling any travel agent or visiting www.fathom.org or by calling 1-855-9fathom. Learn more at www.Fathom.org.
About Fathom
Fathom is a different kind of cruise that combines one's love of travel with the desire to make a difference in the world. It is a new category of travel. Part of the Carnival Corporation (NYSE/LSE: CCL; NYSE: CUK) family, Fathom offers consumers authentic, meaningful travel experiences to enrich the life of the traveler and work alongside locals as they tackle community needs. Fathom is unique in that it leverages Carnival Corporation's expertise and scale for a one-of-a-kind business model to create long-term collaboration with its partner countries, allowing for sustained social impact and lasting development. Fathom will serve the sizable and growing market of potential social impact travel consumers – approximately one million North Americans – in addition to global travelers already pursuing service-oriented travel experiences worldwide.
Sailing aboard the MV Adonia, a 710-passenger vessel redeployed from Carnival Corporation's P&O Cruises (UK), Fathom will mobilize, educate and equip travelers on every trip allowing for thousands of impact activity days per week – and tens of thousands of travelers a year to communities of promise, providing unprecedented scale for impact.
SOURCE Fathom
Share this article