Fathom, Cleveland Marketing Agency, Obtains B Corp Certification for Positive Social Impact
CLEVELAND, July 15, 2016 /PRNewswire/ -- In June 2016, Fathom, a digital marketing agency focused on transformational growth, was officially declared a Certified B Corporation®. Certified B Corporations are recognized for meeting higher standards of social and environmental performance, along with maintaining transparency and accountability as an organization.
There are only 1,809 Certified B Corporations worldwide, hailing from over 130 industries and 50 countries. Each of these corporations upholds the unifying goal to redefine success in business. Fathom is proud to be in the company of other organizations that prioritize using business as a force for good.
"People, Purpose and Performance is a Fathom Mantra," said Fathom's CEO Scot Lowry. "We define success by our performance in all three areas. Receiving a B Corp Certification recognizes our efforts and commitment to maximizing the positive impact we have on Fathomers, clients, partners and our community, in addition to being a high performance leader in our industry. This B Corp Certification will challenge us to continue to raise the bar and puts us in the company of other progressive businesses seeking to do good and do well."
The Fathom Gives program is the cornerstone of the company's positive community impact initiative. This program encourages employees to give back to their community in the form of pro-bono work, volunteer time, and individual donations, promising to match these efforts through corporate donations. Fathom has also hosted three nonprofit marketing summits and works with local organizations to place employees on nonprofit boards.
B Corp™ certifications are awarded based on a company's impact on all stakeholders, including team members, customers, environment, and surrounding community. Certified B Corporations are legally required to adhere to standards regarding the impact of their decisions on both shareholders and stakeholders.
These certifications are distributed by B Lab®, a nonprofit organization that aims to build a community of Certified B Corporations in order to create a global movement of individuals that use business as a force for good.
About B Corporations
Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 1,700 Certified B Corporations in over 130 industries and 50 countries with 1 unifying goal – to redefine success in business.
About B Lab
B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. Its vision is that one day all companies compete not only to be the best in the world, but the Best for the World® and as a result society will enjoy a more shared and durable prosperity. B Lab drives this systemic change by:
- Building a global community of Certified B Corporations who meet the highest standards of verified, overall social and environmental performance, public transparency, and legal accountability;
- Promoting Mission Alignment using innovative corporate structures like the benefit corporation to align the interests of business with those of society and to help high impact businesses be built to last;
- Helping tens of thousands of businesses, investors, and institutions Measure What Matters, by using the B Impact Assessment and B Analytics to manage their impact -- and the impact of the businesses with whom they work -- with as much rigor as their profits;
- Inspiring millions to join the movement through compelling story-telling by B the Change Media.
For more information, visit www.bcorporation.net, www.bimpactassessment.net, www.b-analytics.net and www.benefitcorp.net.
About Fathom:
Fathom is a full-service digital marketing agency for transformation minded marketers looking to punch above their weight. With experience in connecting business strategy and strategic marketing solutions, Fathom helps modern marketers to navigate change, calibrate increasingly integrated sales and marketing departments, and restructure to better support their businesses. Fathom is headquartered in Cleveland with offices in Columbus and Chicago. Read more about Fathom here: http://fathomdelivers.com/.
Contact:
Jon Pogact
Director of Marketing
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SOURCE Fathom
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